This comment is dead on. I'm willing to pony up some cash to help pay for ads, but there needs to be a planned "PR campaign" in place befor ethe ads go in. The big thing in my eye is a way for someone who is interested to get in touch with someone local to them (or as local as possible...) Maybe a web page with contact information for racers and soloists willing to talk with a potential new recruit.
Gene near Seattle On 7/26/06, [EMAIL PROTECTED] <[EMAIL PROTECTED]> wrote:
Here's the big question though: what is your message? Direct them to a website? Push the slogan? 'Come see a race near you'? How about a Crew for a Day program....'experience' the F500 community first-hand! I think you need to really think about the other sides of the marketing.
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