An interesting idea. . . "crew for a day." I would think that this would excite a LOT of people. A spot on the web site (sorry, Eric) with contact info and schedules to arrange this, and the ad would draw in EXACTLY the folks that are excited by our cars. Let them do something that gets their hands a little greasy. . . And they're hooked!
A question that I have: As an autocrosser, when someone comes up to me and asks where to buy an F500, I ask about their autocross experience. If they have none, I do tell them where to find info and cars for sale (F500.org, mailing list, and I give them one of my cards with my email addy so they can contact me later), then strongly hint against F500 as entry level. . . Going exactly the wrong way for counts, but technically true IMHO. SO. Who "enters" F500 road racing? How many _started_ road racing in an F500? How many migrated from other classes? Where did YOU get your race competition before you came to F500? If there is any consistency (which I kinda doubt), THAT is where we should advertise. And the question "what is your message" is an excellent one. "Faster, simpler, and cheaper than a FF" won't win us many converts, I would think. Chris Eckles Atlanta >> Here's the big question though: what is your message? Direct them >> to a website? Push the slogan? 'Come see a race near you'? How about a Crew for a Day program....'experience' the F500 community first-hand! I think you need to really think about the other sides of the marketing. RH - HCI << _______________________________________________ F500 mailing list - [email protected] To unsubscribe or change options please visit: http://f500.org/mailman/listinfo/f500 *** Please, DO NOT send unsubscribe requests to the mailing list! ***
