It's too late, the damage is done, but I agree also FWIW. An Adobe VP told me about "Flex" being the open source branding, and "Flash" being the commercial product branding. There is no way that customers will figure that out. They have enough trouble understanding that developers are left-brained and designers are right-brained.
One should not target a single brand at two classes of individuals who have different educations, different values, different world views, drive different cars and listen to different music. If you believe you know of a top-notch designer who is also a top-notch developer, your standards are too low. One cannot excel at both career paths - humans are too finite. Mike ... who tries to excel as a developer and has great respect for excellent designers > > âYes, I can see your point. I think the two of us are the only people who > > > > think that the Flex brand is weakened by the Flash moniker.â > > > > No, there are more of us... We just arenât as vocal!