Mike wrote: > It's too late, the damage is done, but I agree also FWIW. > An Adobe VP told me about "Flex" being the open source branding, and "Flash" > being the commercial product branding. There is no way that customers will > figure that out. They have enough trouble understanding that developers are > left-brained and designers are right-brained. > > One should not target a single brand at two classes of individuals who have > different educations, different values, different world views, drive > different cars and listen to different music. If you believe you know of a > top-notch designer who is also a top-notch developer, your standards are too > low. One cannot excel at both career paths - humans are too finite. > Yes, Macromedia were smart. They established Flex as a high-end serious development system that could compete with other "serious" development systems and distanced it from flash eye-candy. Adobe have now managed to shift the perception of Flex from top-end to something that's used for eye-candy frivolity with the association with flash. We all know that's not true, but the larger companies looking at serious development wont make the distinction between Flex for serious work and flash for animation. I suspect it'll end up as a case study of" not what to do" in branding lectures.
Paul > Mike > ... who tries to excel as a developer and has great respect for excellent > designers > > > >>> “Yes, I can see your point. I think the two of us are the only people who >>> >>> think that the Flex brand is weakened by the Flash moniker.� >>> >>> No, there are more of us... We just aren’t as vocal! >>> > > > > > ------------------------------------ > ------------------------------------ -- Flexcoders Mailing List FAQ: http://groups.yahoo.com/group/flexcoders/files/flexcodersFAQ.txt Alternative FAQ location: https://share.acrobat.com/adc/document.do?docid=942dbdc8-e469-446f-b4cf-1e62079f6847 Search Archives: http://www.mail-archive.com/flexcoders%40yahoogroups.comYahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/flexcoders/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/flexcoders/join (Yahoo! ID required) <*> To change settings via email: flexcoders-dig...@yahoogroups.com flexcoders-fullfeatu...@yahoogroups.com <*> To unsubscribe from this group, send an email to: flexcoders-unsubscr...@yahoogroups.com <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
