[flexcoders] about the Flex name...

[Tariq Ahmed]

One of the things that pops up into the vast emptiness of my mind now and then is the naming of the Flex product. I know there is obviously a lot of marketing value already invested in the name, as well as mindshare.   But one suggestion I have for Macromedia, is the next product you come out with come up with a distinct name – it makes searching for the topic easier. Eg Coldfusion works fairly well because there are a lot of pages related to Macromedia Coldfusion, versus the rare topic of nuclear cold fusion; and fortunately the product name doesn’t have a space in it which pretty much guarantees that ‘coldfusion’ = the Macromedia Coldfusion.   The word Flex however is extremely generic. Flex is a stock symbol for Flextronics, it’s the name of a popular magazine, there’s a GNU project called Flex, there’s a popular TLC program called Ride with Funk Master Flex, as well as just the common use of the word in general literature (flex your power, flex your muscles, etc…).   So when using google, you often need to use “macromedia flex” in the search criteria. But that then requires all pages to keep using the full term to incur a match, and because its tedious to keep writing “macromedia flex”, most pages/sites/articles don’t.   Maybe the name can be tweaked slightly that still leverages the Flex branding, but is unique enough that it doesn’t refer to such a diverse range of topics.   Just a thought… -- Flexcoders Mailing List FAQ: http://groups.yahoo.com/group/flexcoders/files/flexcodersFAQ.txt Search Archives: http://www.mail-archive.com/flexcoders%40yahoogroups.com YAHOO! GROUPS LINKS  Visit your group "flexcoders" on the web.    To unsubscribe from this group, send an email to:  [EMAIL PROTECTED]    Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.