Sharon Burton, from MadCap, did a presentation at our last STC meeting. She 
said that Blaze was for people who only did print publishing and Flare was for 
print and help files etc. 

Both Blaze and Flare make you write in a topic-oriented way, yet it doesn't do 
DITA. Sharon talked about all of the advantages of doing topic-oriented 

I asked her why MadCap would make a product that doesn't do DITA when they are 
trying to compete with Frame. I said that right now, with Frame 8, all I had to 
do was flip it to structured and I had DITA, so moving to Blaze or Flare was a 
step backward. She didn't really have an answer for me on that.

She said that Madcap was creating a CMS first, and then it was going to make 
Blaze and Flare DITA compatible. I told her that in my opinion, that was a bad 
plan. They will never be competitive with Frame until they do DITA, and no one 
is going to buy a CMS when they can get Subversion and CVS for free so they 
would be better off doing DITA now and the CMS later.

I don't know if she passed on what I said to the MadCap people but we'll see. 

Thank you,

Gillian Flato
Technical Writer (Software)
1550 Buckeye Dr. 
Milpitas, CA. 95035
gflato at

-----Original Message-----
From: framers-bounces at 
[] On Behalf Of Michael 
Sent: Wednesday, March 19, 2008 9:17 AM
To: Frame Users
Subject: Re: MadCap Blaze

Am 19.03.2008 um 17:05 schrieb Rick Henkel:

> Flare has more than Blaze. Kind of like   Flare : Blaze ::  
> Acrobat : Reader

They must have something up their sleeve... or why did they once  
position Blaze as FrameMaker killer? You wouldn't expect a serious  
company to exaggerate things like that, would you? Maybe I forgot,  
that in marketing everything is allowed...

Well, FrameMaker is still listed two times on the Blaze website: As  
possible import format and as output format (which would only be  
necessary if the products own print layout capabilities are somewhat  

BTW, I am hesitant to install .NET 3.0 and enjoy your reports!

- Michael

Michael M?ller-Hillebrand: Dokumentations-Technologie
Adobe Certified Expert, FrameMaker
L?sungen und Training, FrameScript, XML/XSL, Unicode
<> -- Tel. +49 (9131) 28747


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