I think she’s the sort to quietly finish a fight – talk is good, but smoke and 
silence will work too.

Marcus

From: Friam [mailto:[email protected]] On Behalf Of Merle Lefkoff
Sent: Tuesday, October 18, 2016 11:00 AM
To: The Friday Morning Applied Complexity Coffee Group <[email protected]>
Subject: Re: [FRIAM] Disruptor

Hahaha.  No, Frank.  Like many of my colleagues I don't have a candidate in 
this race, but I've already voted for Hillary, who will no doubt keep intact 
the status quo of perpetual war.
Merle Lefkoff, Ph.D.
Visiting Professor in Integrative Peacebuilding
Saint Paul University
Ottawa, Canada

On Tue, Oct 18, 2016 at 10:50 AM, Frank Wimberly 
<[email protected]<mailto:[email protected]>> wrote:

Merle,

I hope that doesn't mean you think it's good to vote for Trump.

Frank

Frank Wimberly
Phone (505) 670-9918<tel:%28505%29%20670-9918>

On Oct 18, 2016 10:49 AM, "Merle Lefkoff" 
<[email protected]<mailto:[email protected]>> wrote:
I read recently that it was economist Joseph Schumpeter who observed that 
originality is an act of creative destruction.  We have to demolish the old way 
of doing things when we advocate for new systems.  As someone who applies 
complexity to changing public policy, I feel I have no other choice.

On Tue, Oct 18, 2016 at 10:08 AM, Michael Stevens 
<[email protected]<mailto:[email protected]>> wrote:
I have lot of experience in high tech marketing. I can say that the term 
“disruptor” has become a bit of a cliché. A high tech company billing itself as 
a disruptor really has to have a so-called secret sauce (also a cliché) that is 
both genuinely unique - nobody but nobody else can do it, and there are high 
barriers to entry - and  it must be easy to explain. In marketing materials 
(white papers, presentations, etc.) I would lead with the secret sauce, outline 
the pain that it relieves (most important point), and then say, “We think this 
is a disruptor.” The word “enabler” is pretty weak in my opinion, even though 
it might be accurate for some technologies. To me, saying “We’re an enabler” 
has the connotation of “We want to be acquired.” For what it’s worth.
Mike Stevens
On Oct 18, 2016, at 9:00 AM, 
[email protected]<mailto:[email protected]> wrote:


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Today's Topics:

  1. Re: enablors vs disruptors (Eric Charles)
  2. Re: enablors vs disruptors (Prof David West)
  3. Re: enablors vs disruptors (?glen?)
From: Eric Charles 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors
Date: October 18, 2016 at 6:10:12 AM PDT
To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>

"If you ARE (factual) or WERE (counter-factual) a technology startup, do you 
(would you) advertise yourself as a disruptor? "

Ooooh, THAT is a messy question. If I was technology startup, I would be 
priming whatever words/concepts Venture Capitalists are receptive to this week. 
That is because, alas, alas, alas, the goal of most tech startups is to be 
invested in, and then bought out, before anyone is certain whether we have done 
anything that will last. Don't get me wrong, I don't think most are trying to 
snow investors, only that their goal is not to run their company for the next 
50 years, and so the short-term prospects of the company are more important 
than the long-term prospects, and those prospects are driven my markets that 
are not dominated by mortal "customers." In that context, the ability to 
"disrupt" has been consistently held in high regard. At the least, if you can 
make the argument convincing. People getting products for little-to-no money 
like to try potentially disruptive things, and investors like to see large 
customer bases, even if those customers have provided little-to-no money.

In contrast, if I was a non-technology startup (say a co-owner of a solar-panel 
installation company presided over by a brother), my goals would be quite 
different: Slowly and systematically building a local-community client base, on 
a foundation of treating my employees well and providing good value to my 
customers. I wouldn't want to be disruptive at all, outside of disrupting the 
market share held by my competitors.




-----------
Eric P. Charles, Ph.D.
Supervisory Survey Statistician
U.S. Marine Corps

On Mon, Oct 17, 2016 at 11:29 PM, Nick Thompson 
<[email protected]<mailto:[email protected]>> wrote:
Thanks, everybody,

I guess I have one more question before I try to respond to some these 
excellent comments:

If you ARE (factual) or WERE (counter-factual) a technology startup, do you 
(would you) advertise yourself as a disruptor?  What would the promotional 
THEORY  behind doing so?  What market share would you be hoping to capture.  
What would be the business model?

N

Nicholas S. Thompson
Emeritus Professor of Psychology and Biology
Clark University
http://home.earthlink.net/~nickthompson/naturaldesigns/

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Gillian Densmore
Sent: Monday, October 17, 2016 5:55 PM

To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors


Enablers are things like an enabled (turned on) WarpCoil or Inertial Dampeners 
or Teleporters.  Disrupters shoot stuff to blow up rocks.
But  I suspect nick or his friend don't mean as in from StarTrek.


On Mon, Oct 17, 2016 at 5:00 PM, Marcus Daniels 
<[email protected]<mailto:[email protected]>> wrote:
Sure, mobile internet & cloud was a disrupter to the PC industry and to the 
business of selling analog landlines.
Intel recently had layoffs of more than 10k workers as a result.

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Owen Densmore
Sent: Monday, October 17, 2016 3:47 PM

To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors

Was the iPhone a disrupter?

On Mon, Oct 17, 2016 at 2:32 PM, Marcus Daniels 
<[email protected]<mailto:[email protected]>> wrote:
I’d say the folks that think a jackhammer is needed, aren’t a victim of the 
folks with the concrete in a truck (that presumably pour it on anything they 
can!), they are the sites where a jackhammer is now a useful instrument.  This 
makes me think of those bathtubs that can be installed right on top of old 
tubs.   Pour baby pour!

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Carl Tollander
Sent: Monday, October 17, 2016 2:04 PM
To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors


Well, there's the concrete truck and then there's the jackhammer.

On Oct 17, 2016 1:24 PM, "Marcus Daniels" 
<[email protected]<mailto:[email protected]>> wrote:
It depends on whether, like David, you point to liberalism as the threat to 
individual freedom and productivity, or the momentum of conservativism and 
oligarchy to constrain lives.    Some (like Assange) can’t stand either one.   
A disruptor seeks a benign sort of chaos when power can shift hands quickly, 
and repeatedly.  The people that are all used up and have limited skills should 
give way to those that do.   Sure they can try to elect someone like Trump, but 
that’s where sophisticated “liberal autocracy” must step-up to outmaneuver the 
reactionaries.

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Nick Thompson
Sent: Monday, October 17, 2016 12:18 PM
To: friam <[email protected]<mailto:[email protected]>>
Cc: 'Stephen Guerin' 
<[email protected]<mailto:[email protected]>>
Subject: [FRIAM] enablors vs disruptors


Dear Friammers,

A close friend of mine has gone to work in marketing for a Startup Incubator in 
Another City.  I have been perusing the website and I notice frequent use of 
the word “disruptors”, as if disruption was a goal in itself.  This puzzles me. 
 I have always thought of technology as “enabling’ and have thought of its 
disruptive effects as a kind of collateral damage that needs to be mitigated.  
Now I recognize that one of the properties of a really good technology company 
is the ability to respond quickly to disruption, and to provide solutions and 
open up opportunities for those whose lives are disrupted.  And I realize that 
if I owned a technology company, I might want to produce disruption in order 
that I might supply “enablors” to the disrupted.  But isn’t it a case of 
industrial narcissism to MARKET oneself as a disruptor, a kind of “preaching to 
the choir”, rather than outreach to potential purchasers of one’s technology?  
Or is my thinking “oh so 20th Century.”

Nick

Nicholas S. Thompson
Emeritus Professor of Psychology and Biology
Clark University
http://home.earthlink.net/~nickthompson/naturaldesigns/


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From: Prof David West <[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors
Date: October 18, 2016 at 7:46:40 AM PDT
To: [email protected]<mailto:[email protected]>

If I was head of marketing for any company, but especially a tech company 
startup or otherwise, I likely would be enamored of using taglines like, "This 
changes everything!" Connotations of the future, of excitement, of adventure, 
just the right amount of tension (fear) from uncertainty, promise of new 
opportunities, etc. etc.  I.e., I would market as a disruptor without using the 
word.

davew


On Mon, Oct 17, 2016, at 09:29 PM, Nick Thompson wrote:
Thanks, everybody,

I guess I have one more question before I try to respond to some these 
excellent comments:

If you ARE (factual) or WERE (counter-factual) a technology startup, do you 
(would you) advertise yourself as a disruptor?  What would the promotional 
THEORY  behind doing so?  What market share would you be hoping to capture.  
What would be the business model?

N

Nicholas S. Thompson
Emeritus Professor of Psychology and Biology
Clark University
http://home.earthlink.net/~nickthompson/naturaldesigns/

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Gillian Densmore
Sent: Monday, October 17, 2016 5:55 PM
To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors

Enablers are things like an enabled (turned on) WarpCoil or Inertial Dampeners 
or Teleporters.  Disrupters shoot stuff to blow up rocks.
But  I suspect nick or his friend don't mean as in from StarTrek.


On Mon, Oct 17, 2016 at 5:00 PM, Marcus Daniels 
<[email protected]<mailto:[email protected]>> wrote:
Sure, mobile internet & cloud was a disrupter to the PC industry and to the 
business of selling analog landlines.
Intel recently had layoffs of more than 10k workers as a result.

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Owen Densmore
Sent: Monday, October 17, 2016 3:47 PM

To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors

Was the iPhone a disrupter?

On Mon, Oct 17, 2016 at 2:32 PM, Marcus Daniels 
<[email protected]<mailto:[email protected]>> wrote:
I’d say the folks that think a jackhammer is needed, aren’t a victim of the 
folks with the concrete in a truck (that presumably pour it on anything they 
can!), they are the sites where a jackhammer is now a useful instrument.  This 
makes me think of those bathtubs that can be installed right on top of old 
tubs.   Pour baby pour!

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Carl Tollander
Sent: Monday, October 17, 2016 2:04 PM
To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors


Well, there's the concrete truck and then there's the jackhammer.

On Oct 17, 2016 1:24 PM, "Marcus Daniels" 
<[email protected]<mailto:[email protected]>> wrote:
It depends on whether, like David, you point to liberalism as the threat to 
individual freedom and productivity, or the momentum of conservativism and 
oligarchy to constrain lives.    Some (like Assange) can’t stand either one.   
A disruptor seeks a benign sort of chaos when power can shift hands quickly, 
and repeatedly.  The people that are all used up and have limited skills should 
give way to those that do.   Sure they can try to elect someone like Trump, but 
that’s where sophisticated “liberal autocracy” must step-up to outmaneuver the 
reactionaries.

From: Friam 
[mailto:[email protected]<mailto:[email protected]>] On Behalf 
Of Nick Thompson
Sent: Monday, October 17, 2016 12:18 PM
To: friam <[email protected]<mailto:[email protected]>>
Cc: 'Stephen Guerin' 
<[email protected]<mailto:[email protected]>>
Subject: [FRIAM] enablors vs disruptors


Dear Friammers,

A close friend of mine has gone to work in marketing for a Startup Incubator in 
Another City.  I have been perusing the website and I notice frequent use of 
the word “disruptors”, as if disruption was a goal in itself.  This puzzles me. 
 I have always thought of technology as “enabling’ and have thought of its 
disruptive effects as a kind of collateral damage that needs to be mitigated.  
Now I recognize that one of the properties of a really good technology company 
is the ability to respond quickly to disruption, and to provide solutions and 
open up opportunities for those whose lives are disrupted.  And I realize that 
if I owned a technology company, I might want to produce disruption in order 
that I might supply “enablors” to the disrupted.  But isn’t it a case of 
industrial narcissism to MARKET oneself as a disruptor, a kind of “preaching to 
the choir”, rather than outreach to potential purchasers of one’s technology?  
Or is my thinking “oh so 20th Century.”

Nick

Nicholas S. Thompson
Emeritus Professor of Psychology and Biology
Clark University
http://home.earthlink.net/~nickthompson/naturaldesigns/


============================================================
FRIAM Applied Complexity Group listserv
Meets Fridays 9a-11:30 at cafe at St. John's College
to unsubscribe http://redfish.com/mailman/listinfo/friam_redfish.com

============================================================
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Meets Fridays 9a-11:30 at cafe at St. John's College
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From: ┣glen┫ <[email protected]<mailto:[email protected]>>
Subject: Re: [FRIAM] enablors vs disruptors
Date: October 18, 2016 at 8:56:37 AM PDT
To: The Friday Morning Applied Complexity Coffee Group 
<[email protected]<mailto:[email protected]>>



I think Eric did a good job demonstrating that the use of "technology" in 
"technology startup" is at least ambiguous, if not a straight-up misnomer.  But 
another ambiguity lies in the word "startup".  My company is routinely 
misclassified as a startup simply because we're small and have our hands in 
some (seemingly) novel pies.  But we're just a "boutique" company, which is 
decidedly different from the VC-seeking, market-focused, pockets of turbulence 
one usually means by "startup".

All this yammering the marketeers do about disruption is red meat for the 
audience of the business books section at Barnes & Noble, right next to the 
self-help and homeopathy sections.  It's not quite nonsense, though.  The myth 
that any single innovation, linearly drives the market this way or that is 
caused and maintained by the same psychological condition that makes us think 
Einstein, Newton, Hitler, or whoever was pivotal to the development of mankind. 
 These Great People were drafted by the collective to play those roles.  They 
were not causative, isolated, instances.

The same is true of any other technological advance from beer brewing to germ 
theory to the iphone.


On 10/17/2016 08:29 PM, Nick Thompson wrote:

If you ARE (factual) or WERE (counter-factual) a technology startup, do you 
(would you) advertise yourself as a disruptor?  What would the promotional 
THEORY  behind doing so?  What market share would you be hoping to capture.  
What would be the business model?

--
␦glen?




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--
Merle Lefkoff, Ph.D.
President, Center for Emergent Diplomacy
Santa Fe, New Mexico, USA
[email protected]<mailto:[email protected]>
mobile:  (303) 859-5609<tel:%28303%29%20859-5609>
skype:  merle.lelfkoff2

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--
Merle Lefkoff, Ph.D.
President, Center for Emergent Diplomacy
Santa Fe, New Mexico, USA
[email protected]<mailto:[email protected]>
mobile:  (303) 859-5609
skype:  merle.lelfkoff2
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