Yeah, OK. I agree. As with the FinTech payment plan band-aid I posted, our 
nudges can, at least, demonstrate some good faith attempts to "do good". But 
I'd like it better if we were more aggressive in our attempts ... aim high so 
that when you inevitably fail, you'll end up slightly higher than you would've 
if you'd aimed low. But I doubt focusing on profitability is the way to aim 
high. The space of profitable enterprises is *heavily* biased to the low 
hanging fruit. As Eric pointed out awhile back, the majority of high impact 
innovation is launched via non-profit efforts. In that perspective, profit 
limits high impact innovation by diverting resources to low impact innovation.

On 5/26/21 8:59 AM, Marcus Daniels wrote:
> To clarify, by "remediate" I mean that some consequences are created (e.g. a 
> pandemic, harm to the biosphere), and then there is a problem to solve.    
> Pfizer is a remediator.  
> Ford is a potential remediator with the F-150 lightening, solar panel 
> manufacturers are remediators, Impossible Burger is a remediator, etc.  Yes, 
> I recognize some will debate whether some of these are really remediators.   
> Nothing short of sitting around watching fungus grow will satisfy these 
> people.     

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