In this part of the world, and probably true elsewhere, influence (in market) 
means market share, user numbers, net traffic, and revenue.

Self defense in part because the ultimate payer (the company that pays for 
traffic) in this particular case has been trying not to pay for for legitimate 
traffic so there was a "get back from them" element.

How the Internet functions in China would be considered highly complicated and 
unusual from a Silicon Valley perspective. Just to illustrate -- a vendor could 
send out (or sell) software that changes settings on completely unrelated 
software from another vendor; competing vendors vie to delete or disable each 
others software, publicly; a vendor could display via pop up a personal attack 
message on the CEO of its opponent company; a vendor could send another vendor 
to jail. All basically free of any constraints legal and otherwise. And we, 
once damaged, would practically have no recourse. And by vendors I mean largest 
Internet players, not bit players. And if the above are "doable", imagine what 
else are being done everyday.

Li
--
Li Gong (宫力), PhD
Senior VP of Mobile Devices &
President of Asia Operations &
CEO of Mozilla China/Taiwan
Mozilla Corporation

在 2013-12-5,7:29,"L. David Baron" <[email protected]> 写道:

> On Wednesday 2013-12-04 15:32 +0800, Li Gong wrote:
>> Indeed we discovered the "joker" msg in the same way, and have
>> removed that part with an update. Joking aside, there are many
>> complicated sides to this situation, some of which you may or may
>> not be familiar with. In recent months, there are many severe
>> cases of traffic hijacking in China, prompted in part by various
>> promotional programs run by some large companies (whose names I
>> shall not name here right now). For example, a media player, once
>> installed, will change installed browser behavior so that all
>> browser traffic for some type get credited to the media company,
>> which will then obtain money from the beneficiary of that type of
>> traffic. There are many such cases, especially this year. We are
>> caught between some big land grab/battle among major internet
>> companies in China, coupled with everything-goes techniques. If we
>> do nothing and just stand there, we will be reduced out of any
>> significance or influence.
> 
> How does our significance or influence depend on acting in this way?
> Is it because of revenue that Mozilla China earns through Firefox
> being credited as the source of traffic to sites?  Or other reasons?
> 
>> Having said that, our BD team, in counter-attack or maybe better
>> described as self-defense, did go overly aggressive in this
>> particular case. Once we are aware of the situation, it has been
>> immediately corrected. The teams and actual members involved are
>> definitely learning lessons from this episode. We continue to
>> watch closely over such sensitive areas and hopefully we won't
>> make the same mistake again.
> 
> My understanding of what I've read in this thread is that Mozilla
> China distributed builds had code that rewrote user-added bookmarks
> to redirect them through another site, and thus somehow gain revenue
> from the referral.  So, based on that understanding, which might be
> wrong:
> 
> Self-defense seems like ensuring that the traffic that we direct is
> properly accounted for.  (Defending others -- that is, ensuring that
> other bookmarks or links don't get incorrectly reattributed -- also
> seems like a reasonable move.)  But changing a bookmark that a user
> has made seems to go beyond self-defense.
> 
> But based on the reactions of others, it seems like I'm not the only
> person having trouble understanding what happened here.  I think it
> would help other parts of the Mozilla community to better understand
> the situation in China that you're describing, and what we're doing
> there.  For example: what mechanisms are being used for the
> "crediting" of traffic, and what mechanisms are being used to
> "hijack" that crediting or hijack traffic in other ways?
> 
> -David
> 
> -- 
> 𝄞   L. David Baron                         http://dbaron.org/   𝄂
> 𝄢   Mozilla                          https://www.mozilla.org/   𝄂
>             Before I built a wall I'd ask to know
>             What I was walling in or walling out,
>             And to whom I was like to give offense.
>               - Robert Frost, Mending Wall (1914)
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