I don't see anything wrong in the Soccer World Cup campaign as a means for 
Mozilla to reach a popular audience (and I made a modest contribution by 
localizing some messages and stuff with pleasure), but I am very uncomfortable 
at reading what I just received as every Mozillian):

" The FIFA World Cup begins in two days.
It is an event of major significance, not only because of its size but
because of the values it embodies and how they resonate with our mission as 
Mozillians.
 Just like Mozilla, soccer promotes healthy competition, encourages fair
play and defends standards to level the playing field. It also creates an 
inclusive space where everyone can participate and individuals are
empowered to pursue their passion. Last, it is a global movement bringing 
nations together in a spirit of community."

I don't agree at all with this, and I wonder on which planet are living the 
smart people of Mozilla marketing team who conceived it. Not only Brazilian 
people are strongly reluctant to all this World Cup celebration for good 
reasons, but the FIFA corrupted people are more like a mafia and far from 
resonating with our mission as Mozillians. "healthy competition", "fair play" 
and other positive values look to me sadly misplaced in this context. Yes 
soccer may conevy interesting values as any other sport, but promoting *this* 
sport event is very near to a faux-pas.

I would suggest Mozilla just stops sending Mozillians this kind of mail and 
please please don't use this kind of language in public communication about 
Mozilla and the FIFA cup, it would be counterproductive.
I support Mozilla, I certainly will not support FIFA world cup.

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