On Thu, Jun 12, 2014 at 3:14 PM, Reuben Morais <[email protected]>
wrote:

> On Jun 11, 2014, at 18:30, Jean-Bernard Marcon <[email protected]> wrote:
> > I don't see anything wrong in the Soccer World Cup campaign as a means
> for Mozilla to reach a popular audience (and I made a modest contribution
> by localizing some messages and stuff with pleasure), but I am very
> uncomfortable at reading what I just received as every Mozillian):
>
> That message felt very out of place, but maybe it’s just because I live in
> Brazil and am in the middle of it all. Is all the controversy not getting
> any coverage in international media?
>
> “Soccer is cool, here’s a sidebar, some themes and other cool stuff” in
> the Firefox and You newsletter = cool!
>
> “The FIFA World Cup™ embodies the values of Mozilla, let’s all celebrate
> it” sent to all vouched Mozillians = not cool!


I agree with this. In Germany, the media coverage is somewhat split into
positive/neutral reports about the sports and competition part, and very
negative reports about FIFA as an organization and the world cup as an
event organized by FIFA.

In general, I would argue that these mega sports events are somewhat
antithetical to Mozilla's values: they're an embodiment of
highly-concentrated power and, building on the good image of the sport
itself, generate huge profits for a few while putting all the costs on the
shoulders of others and causing substantial negative effects for local
communities.

Soccer might embody a meaningful part of Mozilla's values in that it is
probably the most grassroots, accessible game (you only need some space and
*something* to kick about that space, after all). The FIFA World Cup™
decidedly doesn't embody our values.
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