I've also felt offended by that message. I don't have anything against
marketing activities though (like posters, avatars or browser themes - for
people who *want* to use them to celebrate the World Cup), or even
conversations around sport and how healthy is for people.

But that message felt wrong in many ways. If it'll continue this way, I
would have to delete my Mozillian account and unsubscribe from all
"community" programs, because this thing is not what represents me.

-Alina


On 12 June 2014 15:45, Till Schneidereit <[email protected]> wrote:

> On Thu, Jun 12, 2014 at 3:14 PM, Reuben Morais <[email protected]>
> wrote:
>
> > On Jun 11, 2014, at 18:30, Jean-Bernard Marcon <[email protected]>
> wrote:
> > > I don't see anything wrong in the Soccer World Cup campaign as a means
> > for Mozilla to reach a popular audience (and I made a modest contribution
> > by localizing some messages and stuff with pleasure), but I am very
> > uncomfortable at reading what I just received as every Mozillian):
> >
> > That message felt very out of place, but maybe it’s just because I live
> in
> > Brazil and am in the middle of it all. Is all the controversy not getting
> > any coverage in international media?
> >
> > “Soccer is cool, here’s a sidebar, some themes and other cool stuff” in
> > the Firefox and You newsletter = cool!
> >
> > “The FIFA World Cup™ embodies the values of Mozilla, let’s all celebrate
> > it” sent to all vouched Mozillians = not cool!
>
>
> I agree with this. In Germany, the media coverage is somewhat split into
> positive/neutral reports about the sports and competition part, and very
> negative reports about FIFA as an organization and the world cup as an
> event organized by FIFA.
>
> In general, I would argue that these mega sports events are somewhat
> antithetical to Mozilla's values: they're an embodiment of
> highly-concentrated power and, building on the good image of the sport
> itself, generate huge profits for a few while putting all the costs on the
> shoulders of others and causing substantial negative effects for local
> communities.
>
> Soccer might embody a meaningful part of Mozilla's values in that it is
> probably the most grassroots, accessible game (you only need some space and
> *something* to kick about that space, after all). The FIFA World Cup™
> decidedly doesn't embody our values.
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>



-- 
Alina Mierlus
@alina_mierlus
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