On Wednesday, June 11, 2014 2:30:37 PM UTC-7, Jean-Bernard Marcon wrote:
> I don't see anything wrong in the Soccer World Cup campaign as a means for 
> Mozilla to reach a popular audience (and I made a modest contribution by 
> localizing some messages and stuff with pleasure), but I am very 
> uncomfortable at reading what I just received as every Mozillian):
> 
> 
> 
> " The FIFA World Cup begins in two days.
> 
> It is an event of major significance, not only because of its size but
> 
> because of the values it embodies and how they resonate with our mission as 
> Mozillians.
> 
>  Just like Mozilla, soccer promotes healthy competition, encourages fair
> 
> play and defends standards to level the playing field. It also creates an 
> inclusive space where everyone can participate and individuals are
> 
> empowered to pursue their passion. Last, it is a global movement bringing 
> nations together in a spirit of community."
> 
> 
> 
> I don't agree at all with this, and I wonder on which planet are living the 
> smart people of Mozilla marketing team who conceived it. Not only Brazilian 
> people are strongly reluctant to all this World Cup celebration for good 
> reasons, but the FIFA corrupted people are more like a mafia and far from 
> resonating with our mission as Mozillians. "healthy competition", "fair play" 
> and other positive values look to me sadly misplaced in this context. Yes 
> soccer may conevy interesting values as any other sport, but promoting *this* 
> sport event is very near to a faux-pas.
> 
> 
> 
> I would suggest Mozilla just stops sending Mozillians this kind of mail and 
> please please don't use this kind of language in public communication about 
> Mozilla and the FIFA cup, it would be counterproductive.
> 
> I support Mozilla, I certainly will not support FIFA world cup.

I'd like to address last week's release regarding the Goal.com sidebar for 
Firefox, especially given the feedback from some of you within the Project.   
While the Engagement team is always looking to highlight new ways that make a 
Firefox user's Web experience amazing, it was wrong to force a correlation 
between FIFA, soccer and Mozilla's mission and values.

After hearing your comments and reviewing the wording in our initial messages, 
I am of the belief that our announcement should have been limited to the 
Goal.com sidebar being another great example of how Firefox can provide people 
with Web experiences personalized to them. 

I hope you will accept that it was never our intent to elevate FIFA or overlook 
the current controversies surrounding the games in Brazil.  We are very excited 
that Goal.com and others recognize the value of creating unique experiences for 
Firefox users, and should have limited our announcement to that subject alone. 

You have my commitment that the Engagement team and I will be much more 
judicious in how we frame future Firefox announcements and speak about the 
values of Mozilla. 

Pete Scanlon
Acting Chief Marketing Officer, Mozilla
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