On 11.06.2014 23:30, Jean-Bernard Marcon wrote:
I don't see anything wrong in the Soccer World Cup campaign as a means for 
Mozilla to reach a popular audience (and I made a modest contribution by 
localizing some messages and stuff with pleasure), but I am very uncomfortable 
at reading what I just received as every Mozillian):

[...]

I don't agree at all with this, and I wonder on which planet are living the smart people of Mozilla 
marketing team who conceived it. Not only Brazilian people are strongly reluctant to all this World 
Cup celebration for good reasons, but the FIFA corrupted people are more like a mafia and far from 
resonating with our mission as Mozillians. "healthy competition", "fair play" 
and other positive values look to me sadly misplaced in this context. Yes soccer may conevy 
interesting values as any other sport, but promoting *this* sport event is very near to a faux-pas.

I would suggest Mozilla just stops sending Mozillians this kind of mail and 
please please don't use this kind of language in public communication about 
Mozilla and the FIFA cup, it would be counterproductive.
I support Mozilla, I certainly will not support FIFA world cup.

+1. Here is what I sent to [email protected] before the quoted e-mail was sent to all Mozillians:

The FIFA World Cup begins in two days.

It is an event of major significance, not only because of its size
but because of the values it embodies and how they resonate with
our mission as Mozillians.

Just like Mozilla, soccer promotes healthy competition, encourages
fair play and defends standards to level the playing field. It also
creates an inclusive space where everyone can participate and
individuals are empowered to pursue their passion.

This doesn't quite seem to reflect reality when it comes to the FIFA
World Cup, how it's being executed in Brazil and the social protests
around that. I won't argue against promoting the Goal.com sidebar,
but I hope we're very careful with the marketing speech we put out
here. Luckily, I don't see your line of thought from above repeated
on
https://blog.mozilla.org/press/2014/06/stay-connected-to-the-things-you-love-with-firefox/.


Last, it is a global movement bringing nations together in a spirit
of community.

This also made me groan a little, which may be hard to understand
from a US perspective. In Germany, events like the UEFA European
Football Championship and the FIFA World Cup that encourage patriotic
sentiments sadly correlate with a rise of nationalistic and racist
views/outbursts. (German report:
https://www.youtube.com/watch?v=YMVekqGqyHk)

Dao
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