to get customer satisfaction from a product, a seller could
rely either on actual quality of the product or marketing hype.
so either the hype has to be better, or the quality needs improvement.
usually it's easier to increase the hype.

On Tue, 2007-02-27 at 08:13 +1100, David More wrote:
> Hi Peter,
>  
> In that case we have what is called "market failure", because
> obviously the customers (i.e. GPs) don't seem to be able to find the
> service level they desire, the barriers for them to move to a
> satisfactory provider are too high or they are unprepared to pay for
> it.
>  
> The cause(s) of this market failure I will leave as an exercise for
> the reader.
>  
> Cheers
>  
> David
> 
> ----
> Dr David G More MB, PhD, FACHI
> Phone +61-2-9438-2851 Fax +61-2-9906-7038
> Skype Username : davidgmore
> E-mail: [EMAIL PROTECTED]
> HealthIT Blog - www.aushealthit.blogspot.com
> 
> 
> 
> On Mon, 26 Feb 2007 21:58:18 +1000, Peter Machell wrote:
> > On 25/02/2007, at 11:11 AM, David More wrote:
> >
> >> In fact I believe (and this may not be popular) that we would do
> much better with 4 or 5 large well resouced providers than the status
> quo. May be the
> >> service levels that people are complaining about could be improved.
> >
> >
> > The ones being complained about *ARE* in the top 4 or 5 providers.
> >
> >
> > Peter.
> >
> >
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