With a gross margin on mainframe software around 85%, surely IBM would fall 
over its own feet
if another supplier were to promote z/Architecture in a credible way to new 
accounts and
expand the zArchitecture installed base.

T'ain't the way.  Right from the beginning, the PCM industry concentrated on 
"intercept
selling".  Find someone about to buy an IBM box, and try and slip one of ours 
in under the IBM
price.

In terms of real lead generation - going out and finding people who hadn't 
considered a
mainframe before - all of the PCMs were pathetic.  Well, they made no effort 
whatsoever.  The
strategy was always to find existing IBM users and take a deal from IBM.

If PSI had taken a view - with their multi-OS product - that they'd address 
HP-UX users and
convert them to z/OS - things might have been different.  But the implication 
was the reverse.

I'm actually at a loss to know why IBM tolerated PSI's daft little games for so 
long.  Perhaps
they expected PSI's VCs to pull the plug and save them the trouble (and the p/r 
downside) of a
lawsuit, as happened with UMX, and were as surprised as me at the VCs' 
stupidity.  Some VCs
set new benchmarks for gullibility - one wonders if any of PSI's backers ever 
consulted an
analyst with current mainframe market experience to valid the basic business 
plan.  'Cos -
IMO - even with software rights the numbers don't work.  Sure looks to me like 
they didn't.
Serves them right.  PSI's monthly run rate is frightening - with no prospect of 
any return,
ever.

I still think there'll be another suit.  I cannot believe thatt any VC, 
presented with a cold
light of day analysis of this product's prospects, would have advanced one red 
cent.

And I also remain convinced that IBM has ultimately taken action not because of 
any perceived
threat from the product, but because it's just so pissed off at the quarter by 
quarter
uncertainty generated in the market.  Eventually, PSI will implode - it's just 
taking longer
than it really ought to.

Between writing this and sending it - cited from the PSI web site:

"PSI Open Mainframes are the first mainframe servers that can run the z/OS, 
Linux, Windows and
UNIX on a single server foorprint."

Bolleaux.  Even some configurations of the late unlamented IBM xSeries 430 
could do that.
Some of PSI's claims really stretch credibility.

-- 
  Phil Payne
  http://www.isham-research.co.uk
  +44 7833 654 800

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