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Emma Kellam commented on AVRO-3554:
-----------------------------------
Hello all! :D
I'm new here and don't have permission to attach files to this issue yet, so
below is a link to a PDF file of the designs I've created:
[Avro Logo
Ideas|[http://drive.google.com/file/d/1jbsBY-sXIy8LYhYODKpaRtmS5K0fY1wU/view|https://drive.google.com/file/d/1jbsBY-sXIy8LYhYODKpaRtmS5K0fY1wU/view?usp=sharing]]
I created these three designs based on the requirements outlined above, and
have taken inspiration from the discussion that has taken place on both the
mailing list and here in the comments. Each design has an outlined version and
a flat version, as well as a brief 'Design Concept' section that explains the
thought process that went into each of the designs.
I can't decide which one I like the best, so I thought in the spirit of
open-source I would present all three and let the community vote on which might
be best suited for the project! When a favourite has been chosen I can upload
that design as an SVG file in both a banner style format (icon to the left of
the ‘Avro’ text) and a square format (icon on top of the ‘Avro’ text) so it can
be used in multiple ways.
Looking forward to your thoughts, cheers!
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Priority: Major
> Fix For: 1.12.0
>
> Attachments: OldAsmLogo.png, cuttlefish oscar 2.svg, cuttlefish
> oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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