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https://issues.apache.org/jira/browse/AVRO-3554?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=17763664#comment-17763664
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Martin Tzvetanov Grigorov commented on AVRO-3554:
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HI Emma!
Thank you for helping us with this task!
I am the worst person to give an opinion about art but here are my 2 cents !
My vote goes for v4.2
([https://drive.google.com/file/d/1ZRTHgTSr76L6TWhHvJxL7j05SJvtssfJ/view)|https://drive.google.com/file/d/1ZRTHgTSr76L6TWhHvJxL7j05SJvtssfJ/view).]
! I like it the most because the paper airplane looks like "A" in Avro!
What is your idea behind the parts from the airplane that are being lost (the
small circles in the back) ? I guess you made it this way to express its speed
(supersonic ?! :)) .
But I also associate it with data loss - that is, the Avro file/message looses
part of its data while transmitted thought the network and arrives incomplete
at the receiving party.
> Create original art for the Avro logo
> -------------------------------------
>
> Key: AVRO-3554
> URL: https://issues.apache.org/jira/browse/AVRO-3554
> Project: Apache Avro
> Issue Type: Improvement
> Reporter: Ryan Skraba
> Assignee: Emma Kellam
> Priority: Major
> Fix For: 1.12.0
>
> Attachments: Apache-Avro-Logo-Ideas.pdf,
> Apache-Avro-Logo-Revisions-V1.pdf, OldAsmLogo.png, cuttlefish oscar 2.svg,
> cuttlefish oscar.svg
>
>
> There was a quick discussion with Apache Trademarks along the lines "If it
> ever came to a legal challenge, would we care enough to defend our usage? If
> not, changing it discreetly and voluntarily is the best route."
> The result: we _must_ change our logo this year to some original art.
>
> Criteria for a new logo, as discussed on the mailing list:
> [https://lists.apache.org/thread/m5w7fmkjnrl8m4hlbw8xhzr4v69xg3ml]:
> Must:
> * be unique and not similar to anything “out there”
> * be available in a vector format (SVG) so it can be scaled with full
> accuracy
> Should:
> * show either something of the name (like Beam, Airflow, Ant, Drill) or what
> it does (like Mahout, Bookkeeper, Ratis, Pulsar)
> * have 2 variants: Square/Circle (social media, favicon, etc) and rectangle
> (top banner)
> Could:
> * have the banner logo be the compact logo with the name attached, or more
> elaborate
> Would:
> * have limited colors; at most 5-10 (so like Iceberg, not like Flex with the
> gradients)
>
> _To allow sufficient artistic freedom, we should limit new requirements.
> Instead, please add ideas in the comments._
>
> See [https://www.apache.org/logos/] for many examples
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