Hello Posse

Warning: this following is pure speculation

Listening to episode 303 and the talk about the "lost" iphone 4 made
me wonder why none of the posse members thought the "loss" was
actually made on purpose by Apple as an example of viral marketing [1]
- as the loss made a lot of headlines in all media around the world,
including all leading newspapers in Denmark. By losing the phone Apple
has gotten a lot of awareness about the fact that the phone is coming
and the technical specs that it has. Hence they have kept the medias
attention on Apple and the iphone and away from the competitors.


1: http://en.wikipedia.org/wiki/Viral_marketing

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