why does it have to be anything more than an engineer that probably
shouldn't have had it to begin with got drunk in a bar and forgot it?

On Apr 28, 3:19 am, Kim Saabye Pedersen <[email protected]> wrote:
> Hello Posse
>
> Warning: this following is pure speculation
>
> Listening to episode 303 and the talk about the "lost" iphone 4 made
> me wonder why none of the posse members thought the "loss" was
> actually made on purpose by Apple as an example of viral marketing [1]
> - as the loss made a lot of headlines in all media around the world,
> including all leading newspapers in Denmark. By losing the phone Apple
> has gotten a lot of awareness about the fact that the phone is coming
> and the technical specs that it has. Hence they have kept the medias
> attention on Apple and the iphone and away from the competitors.
>
> 1:http://en.wikipedia.org/wiki/Viral_marketing
>
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