> The
> reason people buy so much stuff off the apple app store is it's easy,
> intuitive, low friction.

Apart from demographics (Apple users are by definition in the upper-
class consumer segment and Android users are often people who
specifically chose something else than Apple), there doesn't seem to
be any great difference between the purchasing experience on either
platform. If anything, it's easier on Android getting your money back
if you feel ripped off.

So I really don't buy the argument that Apple's store is easier or
lower-friction. Hell on Android you can even browse a website, click a
"buy" button and have an app pushed to your phone all within 30 secs.

> Google needs this.

Actually, I don't really think they do... application vendors might
think they do, but that's a different matter. Android got bootstrapped
now, I don't think any serious vendor will willingly choose not to
exist in the Android universe... even if the demographics differ from
the Apple one, resulting in different margins. In other words,
newsworthiness blown way out of proportion I think.

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