On Sun, Oct 20, 2013 at 12:05 PM, Seth Johnson <[email protected]>wrote:
> Well, that was real constructive of me. I'm taking a breather from > this. Don't let me say anything here for maybe a week. Please don't do that :-) Our dialog has been very helpful! And I think I just got something very important: it's not that my prose is defective, it's that I've been trying to say the wrong things. The key distinction is the basic marketing distinction: features vs. benefits. Essentially all my writing has been about features. You have helped me see that I should focus on benefits, especially in intros. For example, only this week have I seen that that clones accelerate work flow. This is *the* standard benefit (saves time). But all these years I have been saying that clones create views. This is a feature, not a benefit! Here are some real benefits of Leo: faster workflow, increased understanding (of programs, data), greater control of same, more powerful scripts. Unless I am badly mistaken, these are real benefits. And notice: I haven't discussed clones or outlines or DAGs or predefined symbols or outline-oriented markup or any of Leo's real *features*. Seth, please don't worry about misunderstandings. What matters are results, and we are heading in an excellent direction. Thank you for that! It would not have happened without you. Edward -- You received this message because you are subscribed to the Google Groups "leo-editor" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/leo-editor. For more options, visit https://groups.google.com/groups/opt_out.
