On Sun, 20 Oct 2013 04:54:27 -0700 (PDT)
"Edward K. Ream" <[email protected]> wrote:

> I am pleased with Leo's new documentation, but as I have just
> indicated in the "Just one more chapter?" thread, I do not believe
> for a moment that better documentation for Leo has any chance of
> making Leo substantially more popular.
> 
> So, what *would* make Leo more popular?  To make Leo **notable**, as 
> Wikipedia defines the term: 
> http://en.wikipedia.org/wiki/Wikipedia:Notability In essence, it
> means:
> 
>     **There are full reviews of Leo that I didn't write**
> 
> Only positive, external, unbiased, widely-read reviews have the
> potential to draw lots of people to Leo's home page.
> 
> So that's the "grand marketing challenge": to bring such reviews into 
> being.  By definition, I can not write them.  Anyone want to try?

Hi Edward,

I think the first step in getting this kind of review is to get more
fans who can write and who are listened to. To do that, you'd need to
give them enough of a burning desire to spend a few days learning the
ins and outs of Leo. I'll give you an idea how to do this later in this
email.

But first, I think Leo has an image problem. Mention Leo, and most
people say "it's an outliner." If that's all Leo was, VimOutliner would
have eaten Leo's lunch years ago --- VimOutliner's faster and has the
90% of outlining features that people use 90% of the time. Not only
that, face the facts, 95% of the population will never believe they
need an outliner or that an outliner would do them any good, or that
outlining is a skill they need to bother to acquire.

My understanding, and please correct me if I'm wrong, is that Leo is a
mechanism by which you can specify a computer program as an outline
like thing in an outliner like setting, flip a switch, and bang, there's
your program. THAT'S what's going to hook people.

So here's what to do. Make a 3 minute video showing how to compose an
application outline and turn it into a program. The program can be
trivially simple, but make the program as 2014 relevant as possible: A
web app would be nice. At the end of the video explain that although
this video's program was simple, Leo can be used to make arbitrarily
complex apps, and make them well.

Maybe have a second video showing how to make a GUI app. Maybe a 3rd
showing how to write a book in Leo, flip a switch, and have it be a
book, flip it back, and see your book as an outline again, ready for
changes, either minor, or structurally major.

Publicize these videos, and you're going to get some journalists
excited, and those are your reviews.

One more thing: Start publicizing different ways people use Leo.
Encourage them to write in with their unique uses, and publicize them.
I bet people are doing things with Leo you never dreamed of, and some
of those things might be the itch some journalist wants to scratch.

HTH,

SteveT

Steve Litt                *  http://www.troubleshooters.com/
Troubleshooting Training  *  Human Performance

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