Nick wrote: > strangely enough when I did a marketing paper at university, our > lecturer was of the view that once a brand name became a > household word > for the generic item, that was the ultimate marketing success, ie your > brand was so far into the market's mindset that they became unaware of > other brands. > > eg [electro]lux, xerox, etc.
My mother doesn't own a Hoover vacuum cleaner, but when she still says she is doing the "hoovering". It hasn't helped the makers of Hoover sell her a vacuum cleaner. Later David Kirk
