On Fri, 2003-07-04 at 11:25, Nick Rout wrote: > strangely enough when I did a marketing paper at university, our > lecturer was of the view that once a brand name became a household word > for the generic item, that was the ultimate marketing success, ie your > brand was so far into the market's mindset that they became unaware of > other brands. > > eg [electro]lux, xerox, etc.
hoover vnc nmap ...any others? (note - all lowercase letters to avoid trademark infringement :)
