On Fri, Jul 04, 2003 at 11:25:27AM +1200, Nick Rout wrote: > strangely enough when I did a marketing paper at university, our > lecturer was of the view that once a brand name became a household word > for the generic item, that was the ultimate marketing success, ie your > brand was so far into the market's mindset that they became unaware of > other brands.
but that is only usefull as long as your competitors are not allowed to advertize their product with this term. greetings, martin. -- Pike Conference 2003 - Sep 25-27 - http://pike.ida.liu.se/conferences/2003/ -- interested in doing pike programming, sTeam/caudium/pike/roxen training, sTeam/caudium/roxen and/or unix system administration anywhere in the world. -- pike programmer working in europe open-steam.org unix system- bahai.or.at iaeste.(tuwien.ac|or).at administrator (stuts|black.linux-m68k).org is.(schon.org|root.at) Martin B�hr http://www.iaeste.or.at/~mbaehr/
