strangely enough when I did a marketing paper at university, our lecturer was of the view that once a brand name became a household word for the generic item, that was the ultimate marketing success, ie your brand was so far into the market's mindset that they became unaware of other brands.
eg [electro]lux, xerox, etc. On Fri, 04 Jul 2003 10:09:44 +1200 "Fisher, Robert (FXNZ CHC)" <[EMAIL PROTECTED]> wrote: > We at Xerox are sometimes reminded that we should discourage people from > using the term "xeroxing" rather than "copying" for the same reasons. > > If the term becomes common usage rather than a trademark there can be > problems. > > Please continue to copy using Xerox machines though (not those other > brands). > > Regards, Robert > > If at first you don't succeed, skydiving is not for you. > > > the only thing new is that they start to enforce the trademark > something which they are actually required to do, or else they loose it. > >
