On 8/15/07, David Kirk <[EMAIL PROTECTED]> wrote: > Rik, > > > We've spent c$800-900 for three year's running to develop SFD. That > > bought three approx A5 size ads - two Saturday 'run of paper' (as near > > to the front as overnight layout allows) and one Tuesday 'Technology' > > placement. These were colour ads first time round, but now we have quite > > plain black on white / line art style, due to increased charges. > > That's a significant investment in advertising. I hate to sound all > businesslike, but what was the return on that investment? > > I certainly don't see an investment of any amount that has been > suggested as providing any significant return for CLUG. > > If you look at the takings for the October meeting for the last few > years (the first meetings following SFD) they were very low. > > Maybe there is a return on that investment somewhere else that I don't > know about, but so far, CLUG hasn't benefited from it.
Indeed. > Maybe there is a better (and probably cheaper) way of getting the word > out than advertising in the press. Hands up who takes any notice of > the small adds in the Press. > > I know we are not in this for the money, but there must be better uses > for this money than donating it to the Press. I agree 100% with what David says. -- Sincerely etc. Christopher Sawtell
