With Zane's pledge we have $90.00, doubled to $180.00

Come on everyone - we need to double that to get to the initial target of
$175 (doubled to $350.00). Don't forget the more you donate the more
advertising we do for Software Freedom Day. This our chance for a big
promotion to the community!

Record your pledge here.http://clug.net.nz/index.php/PledgeDrive (click
edit and follow the format of the previous lines in the table to add
yours. If you can't suss it then email me and i can do the editing).

Rik can you contact the pledgers by private email with your bank account
number or other suggested method of payment?


On Thu, August 16, 2007 10:49 am, Rik Tindall wrote:
> Robert Fisher wrote:
>> On Wednesday 15 August 2007 5:21 pm, Nick Rout wrote:
>>
>>> I'll start by pledging $25.00, and I 'll fix up a page on the wiki for
>>> pledges to be recorded, once a couple of other people have supported
>>> the
>>> idea.
>>>
>> Count me in for $15 (if this scheme goes ahead)
>>
>> Rob
>
> Thanks Nick, Adrian, and Rob. Very kind offers.
>
> Total CLUG pledges so far: $65. x 2 = $130.00.
>
> So we are almost half way towards one Tuesday 'Technology' Press ad
> placement, only. That we'll probably do.
>
> Looking back at last year's payments, this item was $300. The Saturday
> ads were $395 each.
>
> These prices we should now expect to have inflated, again, which reminds
> us why - having collectively shelled out $1090 on 2006 FOSS promotion in
> The Press alone - second thoughts became due.
>
> The investment so far has established the event brand, so that cheaper
> reminder means should now suffice for telling people where & when it is
> on (the where, e.g., is quite habituated).
>
> But to answer David's question, it has always been the case with SFD in
> Christchurch, that we have been effectively paying - quite a lot per
> head - to have people come and see us about free/open software. And thus
> it becomes a question of how much, and is it worth it? Attendances have
> grown at a rapid rate, from 25 to 60 to 150 approx over three years, but
> that is all new audiences every time. Only the team members are
> attending twice or more. LUG meetings too have quite a turnover, around
> a dedicated core, so that is par for the course in this field. Market
> research complete.
>
> What we can all agree is that this technology sells itself - on quality..
> There isn't a need to brag about it or push it at all. What Goldedge
> said, except that it's "mainstream [for geeks]". Slowly, people will
> sample the geeky goodness for themselves, and year by year the barrier
> eases so that more can steadily come aboard. But there is no imperative,
> or ready budget, for subsidising a popular learning. Social support
> structure - which SFD demonstrates, behind good software - is the
> missing, or sometimes tenuous, link.
>
> So SFD-Chch will now reverse tack, and focus on accessing all the
> free/community notice avenues first, and build up towards that one paid
> newspaper ad. This is how far the "business model" can apply to local
> FOSS, it seems - quite a low, but constant, level. Nothing loud, just
> solid, stable, and reliable.
>
> Thanks for the feedback, and for the support shown for
> www.SoftwareFreedomDay.org - a very cool international initiative, with
> largely unperceived big-scale achievements.
>
> Will report back on the promotional work.
>
> Cheers, Rik
>
>


-- 
Nick Rout

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