From: "Simon Cozens" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: 25 April 2001 13:15
Subject: Re: Company Name


> On Wed, Apr 25, 2001 at 09:02:16AM +0100, Robert Shiels wrote:
> > How did contractors here come up with the names for their companies
>
> Your main choice is between sounding "established", "professional" or
> "informal".
>
> "Established" companies contain merely names, and give no indication of
what
> they do: "Shiels and Company".
> (Examples from real life: "Ede and Ravenscroft", "Coutts".)
>
> "Professional" companies possibly contain a name and give *some*
indication of
> what they do: "Robert Shiels Consulting", "Shiels IT Services".
> (Examples: "Merchant Ivory Productions", "Barclay's Bank".)
>
> "Informal" companies contain one or two words which *hint* at what they
do,
> and no names (and are much harder to come up with. :) : "The SAP Workshop"
> (Examples: "Microsoft", "NetThink".)

Nice summary. I was going to go for "Shiels", but there is some plastics
company in Lancs that have it already. I thought of "Shiels IT Services",
but one potential acronym of this is not very pleasing :-)


/Robert

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