I know this phenomenon has been noted elsewhere, but I still find it remarkable 
and puzzling:

According to the latest stats I can find on U.S. smartphone ownership, 38% have 
iPhones, 52% have Android devices and 10% have other types. In tablets, iPad 
has 54%, Android devices 43% and 3% are other.

Presuming that there are many more smartphones than tablets, it's obvious that 
Android has a greater share of the mobile OS market than Apple (profits, of 
course, are an entirely different matter). Yet when I look at the Google 
Analytic statistics for Louisville.com, I see that in the month of March we had 
34,858 visits from iOS users, 12,638 from Android users and 741 visits from 
other mobile OS's.

In percentages, that's 72% iOS, 26% Android and 2% other.

So why, if there are more internet-capable Android devices than iOS devices, do 
iOS users outnumber Android visitors on our site by almost 3 to 1? Is it that 
iOS devices give users a better Internet experience or is that iOS users are 
more Internet-centric and savvy or …. what?

Any ideas? 

And, by the way, let me note that for the first time since I've been tracking 
Louisville.com statistics — going back to the late '90s — there were more 
non-Windows-OS visitors to the site than Windows in a one-month period (March), 
with a 51% to 49% margin for non-Windows devices. To compare over time, in 2007 
94% of our visitors used Windows OS. What a remarkable turnaround in just five 
or so years.

Macintosh OS (11%) and iOS (26%) represented 37% of our March visitors, 
compared to Windows' 49%. Unless Microsoft can make some significant inroads 
into Windows smartphones and tablets in the next few years, it looks like 
Apple's combined OS's will overtake Microsoft's in internet-access usage within 
a couple of years.





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