> On Aug 1, 2017, at 2:26 PM, Brett Schenker <bhschen...@gmail.com> wrote: > > Anyone have a good suggestion to research domain reputation? IP ratings are > easy, but domain seems to be much more difficult (there's one or two go tos > for me).
When I’m looking into domain reputation I look for answers to the following questions: * Where is this domain used? * What types of mail does it show up in? * What does the website look like if I go to the bare URL? * What does the whois record look like? * What does the SPF record look like? * Does this company have an affiliate program? * Does this company have an easy to find signup link on their website? * Is this domain listed on any of the domain based blocklists? There are some other questions I ask and specifics that I look at, but I can’t share all my secrets publicly. laura > > On Tue, Aug 1, 2017 at 5:09 PM, Laura Atkins <la...@wordtothewise.com > <mailto:la...@wordtothewise.com>> wrote: > >> On Aug 1, 2017, at 1:48 PM, Paul Witting <paul.witt...@bisglobal.com >> <mailto:paul.witt...@bisglobal.com>> wrote: >> >> Anyone from Gmail here? Hopefully I’m not off topic. >> >> CEO was complaining about mail not getting to clients (not mail campaigns, >> just day to day business). He sent a simple Subject: Test w/ Body Test (+ >> signature) to his personal Gmail account and Gmail flagged it as spam based >> on “content”. I duplicated it sending from my own account to my own account >> (even included his signature) and it came through to my inbox, no issues. . >> SPF and DMARC both passed on the original message. How is the message he >> sends getting flagged as spam while the identical message I send gets right >> through. > > Gestalt filtering. https://wordtothewise.com/2017/06/filtering-by-gestalt/ > <https://wordtothewise.com/2017/06/filtering-by-gestalt/> > > In more modern filtering, particularly at Gmail, scoring is dynamic. There > are still rules and they still assign scores. But the scores themselves can > be modified by other scores in the process. It’s not a simple sum of scores > so changing anything can change the overall status of a message. > > Take two identical messages and two IP addresses one with an arbitrary > reputation of 5 and another with an arbitrary reputation of 10. By the score > and sum method, the final email reputation scores would be message+5 and > message+10. With relative scoring, though, the IP reputations might turn out > to be 2 and 13. > > There’s also a big piece of individual filtering there - if you send from > your account to your account with any sort of regularity, then that pattern > will affect how mail from you, to you is delivered outside of whatever > filtering there is. I’ve had to stop using my “main” gmail account for tests > and go to a new one because Gmail figured out I regularly send from @wttw to > @gmail and has prioritized that mail into the inbox. If I send to a different > @gmail account, it goes to bulk. > > With the symptoms you describe, however, I’d look hard at the domain > reputation. > > laura > > -- > Having an Email Crisis? 800 823-9674 <tel:(800)%20823-9674> > > Laura Atkins > Word to the Wise > la...@wordtothewise.com <mailto:la...@wordtothewise.com> > (650) 437-0741 <tel:(650)%20437-0741> > > Email Delivery Blog: http://wordtothewise.com/blog > <http://wordtothewise.com/blog> > > > > > > > > _______________________________________________ > mailop mailing list > mailop@mailop.org <mailto:mailop@mailop.org> > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > <https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop> > > > > > -- > Brett Schenker > Man of Many Things, Including > 5B Consulting - http://www.5bconsulting.com <http://www.5bconsulting.com/> > Graphic Policy - http://www.graphicpolicy.com <http://www.graphicpolicy.com/> > > Twitter - http://twitter.com/bhschenker <http://twitter.com/bhschenker> > LinkedIn - http://www.linkedin.com/in/brettschenker > <http://www.linkedin.com/in/brettschenker> -- Having an Email Crisis? 800 823-9674 Laura Atkins Word to the Wise la...@wordtothewise.com (650) 437-0741 Email Delivery Blog: http://wordtothewise.com/blog
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