What kind of blacklists are you referring to? The main ones like SURBL, URIBL, Spamhaus DBL? Or some less famous ones?
-- Benjamin 2017-08-09 19:44 GMT+02:00 Tim Starr <timstar...@gmail.com>: > To add to what Laura said, when we first started getting lots of questions > about why specific campaigns got bulked at Gmail, we found lots of the > campaigns having blacklisted links in them. We could never tell if it was > because Gmail actually used those blacklists, or just independently arrived > at similar evaluations, but in either case we started blocking campaigns > from being sent if they had blacklisted domains in them. Helped a lot. > > Tim Starr > Sr. Director, Deliverability, Maropost > > On Wed, Aug 2, 2017 at 10:36 AM, Laura Atkins <la...@wordtothewise.com> > wrote: > >> >> On Aug 2, 2017, at 3:15 AM, Benjamin BILLON via mailop <mailop@mailop.org> >> wrote: >> >> In the case of Gmail, you can have _some_ hint about your domain's >> reputation with the Gmail Postmaster Tools https://gmail.com/postmaster/ >> >> @Laura> nice article, would it also apply to Hotmail, from your opinion? >> >> >> Hotmail has some different tools in the box for filtering. IMO, Microsoft >> relies more on IP reputation than Google does. Some of that is historic. >> Google came onto the email scene later that everyone else (mid-2000s was >> beta, I think). They also had money, lots of hardware, and internal >> expertise to do content filtering. Google never really did IP based >> filtering. Sure, there were some times when they’d push some mail away from >> the MTAs, but most of their filtering was done after the SMTP transaction. >> The short version of this is I never really pay any attention to IP >> reputation when dealing with Gmail. It’s just another factor. Unless you’re >> blocked and if you get blocked by Gmail, wow, you really screwed up. >> >> Hotmail, in contrast, was founded in the early 90s and their filtering >> started with IPs and then grew to deal with new threats. Hotmail still has >> IP filtering at the base of the filtering pyramid. They also have the tools >> and processes that enable them to block ranges rather than just IP >> addresses. So I pay a little more attention to IP reputation at Hotmail. >> >> The caveat with all of this is that I don’t really care or check public >> reputation scores. I know of senders with a SenderScore of 99 who can’t get >> to the inbox to save their life, and senders with a SenderScore of 7 that >> don’t have deliverability problems. Knowing what I do about SenderScore, >> the data makes sense but I can get enough of a sense of the reputation >> without having to visit the RP website. I will check Talos/Senderbase. The >> ratings are less granular than SenderScore - basically bad, fine and great >> - but I actually find that more useful. I can also look at surrounding IPs >> and see what’s going on there. >> >> What the ISP is telling me is way more important. Microsoft delaying / >> refusing mail during the SMTP transaction? All of the public reputation >> scores are irrelevant, it’s what MS thinks that’s relevant. Just because >> the public scores are fine, doesn’t mean that everything’s fine. The more >> specific feedback overrides the general / public feedback. >> >> laura (I think I just wrote today’s blog post) >> >> -- >> Having an Email Crisis? 800 823-9674 <(800)%20823-9674> >> >> Laura Atkins >> Word to the Wise >> la...@wordtothewise.com >> (650) 437-0741 >> >> Email Delivery Blog: http://wordtothewise.com/blog >> >> >> >> >> >> >> >> _______________________________________________ >> mailop mailing list >> mailop@mailop.org >> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop >> >> > > _______________________________________________ > mailop mailing list > mailop@mailop.org > https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop > >
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