I can see a one-shot pass to validate an email address that was just added (and 
then there’s the whole question of hitting, “First Contact” limits…), but 
trying to guess the address? Um, No. Also, no further contact at all if they do 
not respond.

That, plus making sure to send something wanted to the recipient once a month, 
and gosh darned it, doing BOUNCE PROCESSING … will make many problems 9like 
spamtraps) go away.

Or So I’m Told.[tm][sm]

Michael J Wise
Microsoft Corporation| Spam Analysis
"Your Spam Specimen Has Been Processed."
Got the Junk Mail Reporting 
Tool<http://www.microsoft.com/en-us/download/details.aspx?id=18275> ?

From: mailop <mailop-boun...@mailop.org> On Behalf Of Brett Schenker
Sent: Wednesday, March 7, 2018 10:42 AM
To: Aaron C. de Bruyn via mailop <mailop@mailop.org>
Subject: Re: [mailop] Hat color of list washers / validators

I work in the nonprofit/political space and while I can see uses to make sure 
offline email list building (think people on a corner asking you to sign 
up/sign a petition) has had the addresses typed in correctly, list 
washing/validating is unfortunately being used by more orgs and campaigns as a 
way to scrub their list instead of spending time and looking at engagement 
instead. They think it'll get rid of spam traps and they can keep sending to 
the unengaged portion of their list.

The habit seems to be driven by consultants in the space but I also know 
there's a lot of these services that have approached me offering kickbacks, I 
mean affiliate status so that we can profit off of the use.

It's a hard uphill battle against this.

On Wed, Mar 7, 2018 at 12:20 PM, Steve Atkins 
<st...@blighty.com<mailto:st...@blighty.com>> wrote:
>> Also, if I'm not mistaking, list-validation services are mainly targeting
>> online businesses, so even if the there might be legit cases, I doubt the
>> biggest part of their revenues is.
> I'm not really familiar with their revenue model but I do know that for
> some of them, spammers and rogue marketers absolutely do not make up the
> majority of their client base, if at all.

They don't describe themselves that way, for sure. But the business model
is to take lists of email addresses of variable quality, then to wash those 
through a validation service, then send to them through an ESP.

The only value of the validation service here is to hide the quality and
provenance of the list from the ESP. It doesn't change anything else.
That's typically behaviour from a marketer who doesn't think the ESP
would continue to work with them if they saw the quality of their lists.

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Brett Schenker
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