All, As with the logo, I fully agree that the motto needs to be changed. I have never been a fan of the "relax" slogan, and have just tried to ignore it. As I think about it, I wounder if we really need a motto at all. The really hard thing when selecting a motto for something like CouchDB is that can mean something different to everyone. However, if there is one strength that CouchDB has as a main differentiator from other databases is it's syncing/replication capabilities.
Regards, -- Nick Pavlica On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <[email protected]> wrote: > FYI I recommend reading: > > https://en.wikipedia.org/wiki/Raised_fist > > for a history of the political implications of that logo. > > As to Alex's comment, I like the riff on the French national motto > of freedom, equality and brotherhood (Liberté, Égalité, Fraternité). > Worth experimenting a bit more there. > > -Joan > > ----- Original Message ----- > From: "Alexander Shorin" <[email protected]> > To: [email protected] > Cc: "Joan Touzet" <[email protected]>, "Sean Barclay" <[email protected]> > Sent: Friday, November 7, 2014 11:50:11 AM > Subject: Re: New motto? > > I think "Liberate" is good one for some Open Data project or toolset > to work on it, but not for CouchDB which is a database in the first > place. As for me, my first association with "liberate" was "libre -> > libreoffice -> wtf", may be because this is rare word for me. If we > want (do we?) to focus on replication / data sync everywhere feature > then the one thing comes to my mind. If anyone still remember this > http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to > "liberate" word - "replicate". I think replicate more clear and > explicitly defines the idea of "free to share your data, free to sync > it with whatever they want". > > "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo). > > -- > ,,,^..^,,, > > > On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <[email protected]> wrote: > > Wow, yeah. > > > > What do others thing about using this word? "Liberate"? I think it has > > the right mixture of connotations and meanings > > > > On 5 November 2014 23:50, Joan Touzet <[email protected]> wrote: > >> Worth mentioning that Google has the Data Liberation Front team. > >> > >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front > >> > >> Interesting (and rather provocative!) logo there. > >> > >> -Joan > >> > >> ----- Original Message ----- > >> From: "Noah Slater" <[email protected]> > >> To: [email protected], "Javier Candeira" < > [email protected]> > >> Sent: Wednesday, November 5, 2014 12:52:05 PM > >> Subject: Re: New motto? > >> > >> So, I just mentioned on dev@, but one of the angles I was thinking > about was: > >> > >> - Liberate your data > >> - Free your data > >> > >> Perhaps with "The database that..." before either. > >> > >> I think this "liberate" idea taps intot the core of what I think our > >> "why?" is. We all seem to have the shared goal of wanting to help > >> people liberate their data, in terms of being able to move it wherever > >> they want, work on it how they want. Our sync/replication is really > >> only the implementation ("how?") of that goal. > >> > >> "Liberate" as a word, and the associations that go with it, also taps > >> into a growing movement of indie developers who are trying to move > >> away from closed data silos and corporate multinationals being in > >> control of massive amounts of user data. > >> > >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS. > >> > >> > >> On 1 November 2014 03:24, Javier Candeira <[email protected]> wrote: > >>> Just brrainstorming, I think the "sync" is the biggest selling point > >>> of CouchDB. The fact that it doesn't lose data is obviously good > >>> (cough cough MongoDB cough), but you can hardly advertise "we don't > >>> lose your data" in your slogan, that should be a given. You don't > >>> advertise youghourt as "0% cyanide" either. > >>> > >>> Another strong point is the ecosystem, with TouchDB/Couchbase > >>> Lite/PouchDB leading the charge. > >>> > >>> So I would like to see a slogan along the lines that express the > >>> concept of "A database that gets the web, mobile and sync" (not a > >>> proposal, just a suggestionf or a message. > >>> > >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A > >>> Folder. On several computers. That syncs", we could say... > >>> > >>> "Your data, on the web and on your device, always in sync." > >>> > >>> Though that seems too specific, and getting a bit into Hoodie > territory. > >>> > >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's > >>> more than just sync. > >>> > >>> As I said above, this is just an idea dump, inspired by Noah's great > >>> reframing of the problem. > >>> > >>> J > >>> > >>> > >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <[email protected]> wrote: > >>>> Thanks Noah! > >>>> > >>>> this is where we need to be heading. > >>>> > >>>> As related inspiration, see these storytelling rules by Pixar. Not all > >>>> apply to what we want to do, but pretend CouchDB is a character and we > >>>> want to tell its story: http://www.huffingtonpost.com/ > 2012/07/30/pixar-storytelling_n_1718854.html > >>>> > >>>> Best > >>>> Jan > >>>> -- > >>>> > >>>> > >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <[email protected]> wrote: > >>>>> > >>>>> Okay, so a while ago we had this discussion about what CouchDB's > "why" > >>>>> was. i.e. What's our purpose. > >>>>> > >>>>> There are three questions we can answer, at various points in our > >>>>> marketing material: > >>>>> > >>>>> Why? - What's our shared goal? > >>>>> How? - How are we working towards it? > >>>>> What? - What are the particulars of that approach. > >>>>> > >>>>> Most projects get this the wrong way round. In fact, we have done. We > >>>>> tell you about JSON and HTTP and whatever up front. That's the what. > >>>>> It's not interesting. > >>>>> > >>>>> We've had suggestions to use the motto "The database that > >>>>> replicates/syncs". That's better. But this is the how. We're telling > >>>>> you how we're working towards our shared goal. Still no explicit > goal. > >>>>> > >>>>> Now. You look at Apple, and their motto was "think different". It was > >>>>> always about challenging the status quo and putting the user first. > >>>>> They just happened to be doing that by building a computer. (Now a > >>>>> phone, a watch, etc, etc...) > >>>>> > >>>>> The thing about stating your values up front is that you attract > >>>>> people with the same values. They "believe" in you and what you're > >>>>> doing in a very emotional way. > >>>>> > >>>>> Compare this to Dell. You know anybody who's passionate about Dell? > >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But > I'm > >>>>> not gonna *feel* anything about it. > >>>>> > >>>>> So, let's talk about Couch. > >>>>> > >>>>> I think that our core value is giving people the power to do what > they > >>>>> want with their data. To keep it where ever they want. To move it > >>>>> where ever they want. And for this to be as easy as possible. > >>>>> > >>>>> Here's a sample formulation > >>>>> > >>>>> "We want to put your data in your hands. We're gonna do that by > >>>>> making it easy to move your anywhere you want. We just happen to > >>>>> building a database." > >>>>> > >>>>> arkos has a great slogan: "Your data, your rules" > >>>>> > >>>>> This is where we need to be heading. This isn't about syncing. This > is > >>>>> about giving people the power to move their data into and out of > >>>>> whatever environment, platform, and device they want to. > >>>>> > >>>>> Data autonomy? > >>>>> > >>>>> Some other notes: > >>>>> > >>>>> Mikeal Rogers said to me that after working with Couch, he started to > >>>>> take it for granted that getting data back out of a database should > be > >>>>> as easy as putting it in. (But apparently this isn't so) He said this > >>>>> was a unique feature of CouchDB. > >>>>> > >>>>> Tom Dale once said something about the need to share and distribute > >>>>> data. No silos. Host individual sites in your own server. Can't > >>>>> remember the context, just have it in my notes. > >>>>> > >>>>> But this ties into the IndieWebCamp concept of POSSE. > >>>>> > >>>>> http://indiewebcamp.com/POSSE > >>>>> > >>>>> And also dovetails with OfflineFirst, things like unhosted, and the > >>>>> growing movement of people who want local data ownership. > >>>>> > >>>>> Also think about the fact that CouchDB is more like Git than > >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data, > >>>>> workflows, syncing, etc. What is this about really? It's about > >>>>> enabling decentralised data management. Ties into the same concept. > >>>>> > >>>>> Access your data anywhere > >>>>> Access your data offline > >>>>> Decentralised data management > >>>>> Puts you in control of your own data > >>>>> Local data ownership > >>>>> Grants you data autonomy > >>>>> Your data, your rules > >>>>> Puts your data back in your hands > >>>>> > >>>>> ^ Not slogans, just prompts. > >>>>> > >>>>> What's our why? If we find that, we'll have our slogan. > >>>>> > >>>>> > >>>>> On 30 October 2014 19:45, Andy Ellicott <[email protected]> wrote: > >>>>>> I think I read something recently that there's more mobile than web > app development happening these days, so "web" might end up sounding > outdated. > >>>>>> > >>>>>> Random input: > >>>>>> "Synchronicity" is a word we're using to differentiate > couchdb-style dbs from others. Feel free to reuse or take inspiration from > that...or not :) > >>>>>> > >>>>>> Andy > >>>>>> > >>>>>> Sent from my iPhone > >>>>>> > >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <[email protected]> > wrote: > >>>>>>> > >>>>>>> Will repeat myself on IRC: > >>>>>>> > >>>>>>> "A database for the web" isn't good one since PouchDB is eventually > >>>>>>> more "database for the web" than CouchDB now. > >>>>>>> We need something more fresh, unique and collision safe as like as > >>>>>>> "Time to relax!" was - it's hard to associate any other database > with > >>>>>>> the same motto. > >>>>>>> -- > >>>>>>> ,,,^..^,,, > >>>>>>> > >>>>>>> > >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <[email protected]> > wrote: > >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the > >>>>>>>> right time to consider a new motto, replacing "Time to relax." > >>>>>>>> > >>>>>>>> PouchDB is "The database that syncs." > >>>>>>>> > >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web" > >>>>>>>> is the most prominent motto, bigger than "Relax." > >>>>>>>> > >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present > >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a > >>>>>>>> new motto there, even if we don't have a new logo (or consensus > >>>>>>>> on one) by that time. > >>>>>>>> > >>>>>>>> Thoughts, suggestions, comments? > >>>>>>>> > >>>>>>>> -Joan > >>>>> > >>>>> > >>>>> > >>>>> -- > >>>>> Noah Slater > >>>>> https://twitter.com/nslater > >>>> > >> > >> > >> > >> -- > >> Noah Slater > >> https://twitter.com/nslater > > > > > > > > -- > > Noah Slater > > https://twitter.com/nslater >
