+1 to "Data, wherever you need it." though I think I prefer it with the comma.
----- Original Message ----- From: "Jan Lehnardt" <[email protected]> To: [email protected] Sent: Thursday, November 20, 2014 5:25:39 PM Subject: Re: New motto? > On 20 Nov 2014, at 16:24 , Mike Broberg <[email protected]> wrote: > > Just some ideas -- if only to kick this thread back up when people have > returned from Apachecon Europe :P > - Data that moves > (from a short doc that Diana Thayer wrote: > http://docs.cloudant.com/guides/moving-clusters.html) > - Data, with all the right moves > - Set your data in motion > - The freedom to move > (a basic human right: > https://en.wikipedia.org/wiki/Human_rights#Freedom_of_movement) > - Data that moves. Data that's freed. > - Your data, wherever you need it Funny, on our way to ApacheCon EU last Saturday, Noah and I came up with “Data wherever you need it.” — which I still think is succinct, neat, captures both the mobile and the big-data case, isn’t too convoluted and totally memorable. Sleeping on this a couple of nights, I really like it :) CouchDB Data wherever you need it. Best Jan -- > > Maybe they're not inspiring enough, lol. Digging all y'all's ideas. --Mike > -- > Mike Broberg | IBM Cloudant | 200 State Street, Boston, MA 02109 | > [email protected] | (617) 299-1409 Google Voice > -- > > Noah Slater ---11/07/2014 02:51:33 PM---Again: WHY are we all building this > db with a sync protocol? What's the problem we're trying to solv > > From: Noah Slater <[email protected]> > To: Noah Slater <[email protected]> > Cc: "[email protected]" <[email protected]> > Date: 11/07/2014 02:51 PM > Subject: Re: New motto? > > > > Again: WHY are we all building this db with a sync protocol? What's > the problem we're trying to solve? The answer to that is our marketing > pitch. > > On 7 November 2014 20:50, Noah Slater <[email protected]> wrote: > > Just to cover some old ground here: but I'd like to stay away from > > "replicate" or "sync" in our primary messaging. > > > > Remember: > > > > - Why? -- what's our purpose, our goal, our shared values? > > - How? -- replicate/sync > > - What? -- HTTP, JSON, MapReduce, Erlang > > > > Our slogan (which we could lead with on our website) should > > communicate that value. Which is why I'm reaching for something like, > > we want to liberate your data. How are we going to do that? By > > building the world's best data store with the world's best sync > > protocol. And we're gonna do that with HTTP, JSON, MapReduce, Erlang, > > etc. > > > > Do you see how the narrative could flow on the homepage? Imagine each > > stage as a visibly separate section. > > > > > > > > On 7 November 2014 18:41, Nick Pavlica <[email protected]> wrote: > >> All, > >> As with the logo, I fully agree that the motto needs to be changed. I > >> have never been a fan of the "relax" slogan, and have just tried to ignore > >> it. As I think about it, I wounder if we really need a motto at all. The > >> really hard thing when selecting a motto for something like CouchDB is that > >> can mean something different to everyone. However, if there is one > >> strength that CouchDB has as a main differentiator from other databases is > >> it's syncing/replication capabilities. > >> > >> Regards, > >> -- Nick Pavlica > >> > >> > >> > >> On Fri Nov 07 2014 at 9:58:26 AM Joan Touzet <[email protected]> wrote: > >> > >>> FYI I recommend reading: > >>> > >>> https://en.wikipedia.org/wiki/Raised_fist > >>> > >>> for a history of the political implications of that logo. > >>> > >>> As to Alex's comment, I like the riff on the French national motto > >>> of freedom, equality and brotherhood (Liberté, Égalité, Fraternité). > >>> Worth experimenting a bit more there. > >>> > >>> -Joan > >>> > >>> ----- Original Message ----- > >>> From: "Alexander Shorin" <[email protected]> > >>> To: [email protected] > >>> Cc: "Joan Touzet" <[email protected]>, "Sean Barclay" <[email protected]> > >>> Sent: Friday, November 7, 2014 11:50:11 AM > >>> Subject: Re: New motto? > >>> > >>> I think "Liberate" is good one for some Open Data project or toolset > >>> to work on it, but not for CouchDB which is a database in the first > >>> place. As for me, my first association with "liberate" was "libre -> > >>> libreoffice -> wtf", may be because this is rare word for me. If we > >>> want (do we?) to focus on replication / data sync everywhere feature > >>> then the one thing comes to my mind. If anyone still remember this > >>> http://www.youtube.com/watch?v=E661isduPy8 there was one consonant to > >>> "liberate" word - "replicate". I think replicate more clear and > >>> explicitly defines the idea of "free to share your data, free to sync > >>> it with whatever they want". > >>> > >>> "CouchDB. Replicate." or even "CouchDB. Liberate. Replicate." (yo). > >>> > >>> -- > >>> ,,,^..^,,, > >>> > >>> > >>> On Fri, Nov 7, 2014 at 6:56 PM, Noah Slater <[email protected]> wrote: > >>> > Wow, yeah. > >>> > > >>> > What do others thing about using this word? "Liberate"? I think it has > >>> > the right mixture of connotations and meanings > >>> > > >>> > On 5 November 2014 23:50, Joan Touzet <[email protected]> wrote: > >>> >> Worth mentioning that Google has the Data Liberation Front team. > >>> >> > >>> >> https://en.wikipedia.org/wiki/Google_Data_Liberation_Front > >>> >> > >>> >> Interesting (and rather provocative!) logo there. > >>> >> > >>> >> -Joan > >>> >> > >>> >> ----- Original Message ----- > >>> >> From: "Noah Slater" <[email protected]> > >>> >> To: [email protected], "Javier Candeira" < > >>> [email protected]> > >>> >> Sent: Wednesday, November 5, 2014 12:52:05 PM > >>> >> Subject: Re: New motto? > >>> >> > >>> >> So, I just mentioned on dev@, but one of the angles I was thinking > >>> about was: > >>> >> > >>> >> - Liberate your data > >>> >> - Free your data > >>> >> > >>> >> Perhaps with "The database that..." before either. > >>> >> > >>> >> I think this "liberate" idea taps intot the core of what I think our > >>> >> "why?" is. We all seem to have the shared goal of wanting to help > >>> >> people liberate their data, in terms of being able to move it wherever > >>> >> they want, work on it how they want. Our sync/replication is really > >>> >> only the implementation ("how?") of that goal. > >>> >> > >>> >> "Liberate" as a word, and the associations that go with it, also taps > >>> >> into a growing movement of indie developers who are trying to move > >>> >> away from closed data silos and corporate multinationals being in > >>> >> control of massive amounts of user data. > >>> >> > >>> >> It echoes things like Unhoasted, OfflineFirst, POSSE and PESOS. > >>> >> > >>> >> > >>> >> On 1 November 2014 03:24, Javier Candeira <[email protected]> wrote: > >>> >>> Just brrainstorming, I think the "sync" is the biggest selling point > >>> >>> of CouchDB. The fact that it doesn't lose data is obviously good > >>> >>> (cough cough MongoDB cough), but you can hardly advertise "we don't > >>> >>> lose your data" in your slogan, that should be a given. You don't > >>> >>> advertise youghourt as "0% cyanide" either. > >>> >>> > >>> >>> Another strong point is the ecosystem, with TouchDB/Couchbase > >>> >>> Lite/PouchDB leading the charge. > >>> >>> > >>> >>> So I would like to see a slogan along the lines that express the > >>> >>> concept of "A database that gets the web, mobile and sync" (not a > >>> >>> proposal, just a suggestionf or a message. > >>> >>> > >>> >>> Or, now in the terrain of slogans, mirroring the famous Dropbox "A > >>> >>> Folder. On several computers. That syncs", we could say... > >>> >>> > >>> >>> "Your data, on the web and on your device, always in sync." > >>> >>> > >>> >>> Though that seems too specific, and getting a bit into Hoodie > >>> territory. > >>> >>> > >>> >>> "CouchDB syncs your data to wherever you need to use it". Hmm, it's > >>> >>> more than just sync. > >>> >>> > >>> >>> As I said above, this is just an idea dump, inspired by Noah's great > >>> >>> reframing of the problem. > >>> >>> > >>> >>> J > >>> >>> > >>> >>> > >>> >>> On Fri, Oct 31, 2014 at 9:44 PM, Jan Lehnardt <[email protected]> wrote: > >>> >>>> Thanks Noah! > >>> >>>> > >>> >>>> this is where we need to be heading. > >>> >>>> > >>> >>>> As related inspiration, see these storytelling rules by Pixar. Not > >>> >>>> all > >>> >>>> apply to what we want to do, but pretend CouchDB is a character and > >>> >>>> we > >>> >>>> want to tell its story: http://www.huffingtonpost.com/ > >>> 2012/07/30/pixar-storytelling_n_1718854.html > >>> >>>> > >>> >>>> Best > >>> >>>> Jan > >>> >>>> -- > >>> >>>> > >>> >>>> > >>> >>>>> On 30 Oct 2014, at 21:16 , Noah Slater <[email protected]> wrote: > >>> >>>>> > >>> >>>>> Okay, so a while ago we had this discussion about what CouchDB's > >>> "why" > >>> >>>>> was. i.e. What's our purpose. > >>> >>>>> > >>> >>>>> There are three questions we can answer, at various points in our > >>> >>>>> marketing material: > >>> >>>>> > >>> >>>>> Why? - What's our shared goal? > >>> >>>>> How? - How are we working towards it? > >>> >>>>> What? - What are the particulars of that approach. > >>> >>>>> > >>> >>>>> Most projects get this the wrong way round. In fact, we have done. > >>> >>>>> We > >>> >>>>> tell you about JSON and HTTP and whatever up front. That's the what. > >>> >>>>> It's not interesting. > >>> >>>>> > >>> >>>>> We've had suggestions to use the motto "The database that > >>> >>>>> replicates/syncs". That's better. But this is the how. We're telling > >>> >>>>> you how we're working towards our shared goal. Still no explicit > >>> goal. > >>> >>>>> > >>> >>>>> Now. You look at Apple, and their motto was "think different". It > >>> >>>>> was > >>> >>>>> always about challenging the status quo and putting the user first. > >>> >>>>> They just happened to be doing that by building a computer. (Now a > >>> >>>>> phone, a watch, etc, etc...) > >>> >>>>> > >>> >>>>> The thing about stating your values up front is that you attract > >>> >>>>> people with the same values. They "believe" in you and what you're > >>> >>>>> doing in a very emotional way. > >>> >>>>> > >>> >>>>> Compare this to Dell. You know anybody who's passionate about Dell? > >>> >>>>> "Hey, we build powerful computers. Buy one." Okay sure, maybe. But > >>> I'm > >>> >>>>> not gonna *feel* anything about it. > >>> >>>>> > >>> >>>>> So, let's talk about Couch. > >>> >>>>> > >>> >>>>> I think that our core value is giving people the power to do what > >>> they > >>> >>>>> want with their data. To keep it where ever they want. To move it > >>> >>>>> where ever they want. And for this to be as easy as possible. > >>> >>>>> > >>> >>>>> Here's a sample formulation > >>> >>>>> > >>> >>>>> "We want to put your data in your hands. We're gonna do that by > >>> >>>>> making it easy to move your anywhere you want. We just happen to > >>> >>>>> building a database." > >>> >>>>> > >>> >>>>> arkos has a great slogan: "Your data, your rules" > >>> >>>>> > >>> >>>>> This is where we need to be heading. This isn't about syncing. This > >>> is > >>> >>>>> about giving people the power to move their data into and out of > >>> >>>>> whatever environment, platform, and device they want to. > >>> >>>>> > >>> >>>>> Data autonomy? > >>> >>>>> > >>> >>>>> Some other notes: > >>> >>>>> > >>> >>>>> Mikeal Rogers said to me that after working with Couch, he started > >>> >>>>> to > >>> >>>>> take it for granted that getting data back out of a database should > >>> be > >>> >>>>> as easy as putting it in. (But apparently this isn't so) He said > >>> >>>>> this > >>> >>>>> was a unique feature of CouchDB. > >>> >>>>> > >>> >>>>> Tom Dale once said something about the need to share and distribute > >>> >>>>> data. No silos. Host individual sites in your own server. Can't > >>> >>>>> remember the context, just have it in my notes. > >>> >>>>> > >>> >>>>> But this ties into the IndieWebCamp concept of POSSE. > >>> >>>>> > >>> >>>>> http://indiewebcamp.com/POSSE > >>> >>>>> > >>> >>>>> And also dovetails with OfflineFirst, things like unhosted, and the > >>> >>>>> growing movement of people who want local data ownership. > >>> >>>>> > >>> >>>>> Also think about the fact that CouchDB is more like Git than > >>> >>>>> PostgreSQL. (Thanks Jan, for the analogy.) Decentralised data, > >>> >>>>> workflows, syncing, etc. What is this about really? It's about > >>> >>>>> enabling decentralised data management. Ties into the same concept. > >>> >>>>> > >>> >>>>> Access your data anywhere > >>> >>>>> Access your data offline > >>> >>>>> Decentralised data management > >>> >>>>> Puts you in control of your own data > >>> >>>>> Local data ownership > >>> >>>>> Grants you data autonomy > >>> >>>>> Your data, your rules > >>> >>>>> Puts your data back in your hands > >>> >>>>> > >>> >>>>> ^ Not slogans, just prompts. > >>> >>>>> > >>> >>>>> What's our why? If we find that, we'll have our slogan. > >>> >>>>> > >>> >>>>> > >>> >>>>> On 30 October 2014 19:45, Andy Ellicott <[email protected]> wrote: > >>> >>>>>> I think I read something recently that there's more mobile than web > >>> app development happening these days, so "web" might end up sounding > >>> outdated. > >>> >>>>>> > >>> >>>>>> Random input: > >>> >>>>>> "Synchronicity" is a word we're using to differentiate > >>> couchdb-style dbs from others. Feel free to reuse or take inspiration from > >>> that...or not :) > >>> >>>>>> > >>> >>>>>> Andy > >>> >>>>>> > >>> >>>>>> Sent from my iPhone > >>> >>>>>> > >>> >>>>>>> On Oct 30, 2014, at 2:35 PM, Alexander Shorin <[email protected]> > >>> wrote: > >>> >>>>>>> > >>> >>>>>>> Will repeat myself on IRC: > >>> >>>>>>> > >>> >>>>>>> "A database for the web" isn't good one since PouchDB is > >>> >>>>>>> eventually > >>> >>>>>>> more "database for the web" than CouchDB now. > >>> >>>>>>> We need something more fresh, unique and collision safe as like as > >>> >>>>>>> "Time to relax!" was - it's hard to associate any other database > >>> with > >>> >>>>>>> the same motto. > >>> >>>>>>> -- > >>> >>>>>>> ,,,^..^,,, > >>> >>>>>>> > >>> >>>>>>> > >>> >>>>>>>> On Thu, Oct 30, 2014 at 9:01 PM, Joan Touzet <[email protected]> > >>> wrote: > >>> >>>>>>>> Coming out of the logo discussion, it seems 2.0 may be the > >>> >>>>>>>> right time to consider a new motto, replacing "Time to relax." > >>> >>>>>>>> > >>> >>>>>>>> PouchDB is "The database that syncs." > >>> >>>>>>>> > >>> >>>>>>>> On http://couchdb.apache.org/ today, "A database for the web" > >>> >>>>>>>> is the most prominent motto, bigger than "Relax." > >>> >>>>>>>> > >>> >>>>>>>> Jan and I will be on stage in 3 weeks in Budapest to present > >>> >>>>>>>> plans for CouchDB 2.0. I'd love to make an announcement of a > >>> >>>>>>>> new motto there, even if we don't have a new logo (or consensus > >>> >>>>>>>> on one) by that time. > >>> >>>>>>>> > >>> >>>>>>>> Thoughts, suggestions, comments? > >>> >>>>>>>> > >>> >>>>>>>> -Joan > >>> >>>>> > >>> >>>>> > >>> >>>>> > >>> >>>>> -- > >>> >>>>> Noah Slater > >>> >>>>> https://twitter.com/nslater > >>> >>>> > >>> >> > >>> >> > >>> >> > >>> >> -- > >>> >> Noah Slater > >>> >> https://twitter.com/nslater > >>> > > >>> > > >>> > > >>> > -- > >>> > Noah Slater > >>> > https://twitter.com/nslater > >>> > > > > > > > > -- > > Noah Slater > > https://twitter.com/nslater > > > > -- > Noah Slater > https://twitter.com/nslater > >
