On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <[email protected]> wrote: > Oh, I'm sooo excited. I can help with coding the different pages. We could > do the like and share experiments separately so they are not affecting each > others results. >
Good. > Lets start with a sharing experiment. > > We could make the labels "test1-footer" "test2-header" "test3-searchbar" as > opposed to "facebook", "google", "twitter". We don't care which network > they pick, its the placement/wording/style whether they see/convenient to > click it. The metric would sum the three buttons for each test, under the > same label. > Good points. I'm not sure, but we might be able to set the goal based on only category/action of the event, and ignore the label. > We can all make friendly bets, like picking which horse will win a race. > Once we collectively come up with 9, we'll start a separate thread where > people can give their prediction. > > In the spirit of JFDI, I will make the variations you suggested Rob right > now. I will wait until Tuesday Night for anyone else variation suggestion > on this thread. > Great! -Rob > > On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <[email protected]> wrote: > >> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <[email protected]> wrote: >> > 1. Progress on "Download Share" - Smaller images and text, anti-aliased >> > using inkscape. >> > http://www.winsor.ca/samer/aootest2.htm >> > >> > 2. Progress made on possible template placements for "Follow OpenOffice" >> > http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header Links >> > http://www.winsor.ca/samer/aootest4.htm - Title Nav Links & Footer Links >> > >> > In 2. should we eliminate some placements? Or should we experiment all 4 >> in >> > separate files? >> > >> >> As I understand it each Content Experiment needs to test one thing, >> have one goal that we measure. For example, we could measure % of >> visits that generate a page share via a social network. >> >> So it looks like we want to have at least two different content >> experiments: >> >> 1) On the download page, to test sharing. >> >> 2) On another typical page, to test the follow/like buttons. >> >> Would it be worth starting with the first experiment, and then based >> on what we learn there, then do the second? >> >> Within each experiment, we can have the original page (the unmodified >> "control" that we are comparing to) and up to 9 different variations. >> We add some special Javascript to the original page and Google then >> randomly redirects users to one of the variations. Google tracks the >> % of users meet some "goal" (typically a specific page view or click), >> When Google determines that one of the variations is best to a >> statistically significant 95% confidence threshold, then it ends the >> experiment and tells us the winner. >> >> So for each experiment we need some variations and a way of tracking the >> goal. >> >> For the variations, what could we do on the download page? Assume for >> sake of the experiment we're testing just the share links. (We can >> test the follow/like links separately and eventually combine them in >> the final solution) >> >> Just brainstorming... >> >> 1) What you have here: http://www.winsor.ca/samer/aootest2.htm >> >> 2) Variation on #1, but instead of three icons with three text >> captions, have a single text caption, "Please tell your friends about >> the free Apache OpenOffice" (or similar) followed by three uncaptioned >> icons. >> >> 3) Variation on #2 but with different text. >> >> 4) Variation on #2 but with different text. >> >> 5) A bigger bolder placement, a full block, same size and style as the >> "Get Apache OpenOffice Extensions" block. Maybe text saying "Tell >> your friends about the free Apache OpenOffice!" and big FB, Twitter >> and Google+ icons. >> >> 6) Variation on #2 with different text: "Please tell your friends >> about Apache OpenOffice" >> >> 7) Variation on #2 with different text: "Thank you for telling your >> friends about Apache OpenOffice" >> >> 8) Variation on #2 with different text: "Help spread the word about >> Apache OpenOffice" >> >> 9) ??? >> >> We have several volunteers with copy writing experience, so it would >> be good to have suggestions for alternatives to test. We can have a >> little contest. Who can come up with the icon placement and wording >> that will score the highest in a live test? I'm happy to give up my >> variations above if someone wants to propose an additional variation. >> >> On the tracking side we'll need some Javascript, so Google Analytics >> knows that a goal is achieved. Typical way is to define events: >> >> >> https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide >> >> Each event has a category, an action, and a label. >> >> Maybe we have: >> >> category = social >> action = share or like >> label = facebook, twitter or google+ >> >> For example, if the link is to share on Facebook, then the link would >> look like this: >> >> <a href=http://facebook-link"; onClick="_gaq.push(['_trackEvent', >> 'social', 'share', 'facebook']);">Tell your friends about us!</a> >> >> This will be interesting! >> >> Regards, >> >> -Rob >> >> >> > >> > On Thu, Dec 13, 2012 at 9:18 PM, Samer Mansour <[email protected]> >> wrote: >> > >> >> Kadal, >> >> >> >> I'm hoping to write some "personas" for user center design, I will take >> >> those stories and integrate them. >> >> My expectation is that a set of personas will be consider when ever we >> >> develop a new feature. >> >> >> >> Rob, >> >> >> >> Google's experimentation feature +1 >> >> - - >> >> It a lazy agreement on Google, Twitter and Facebook's developer sites, >> >> they are cool with you using the logo to drive traffic to their site as >> >> long as you don't alter it. Resizing is generally acceptable: >> >> >> >> https://twitter.com/logo >> >> http://www.facebook.com/brandpermissions/logos.php >> >> https://developers.google.com/+/plugins/share/#sharelink-sizes >> >> >> >> Although I don't know how they enforce it, I've seen some really >> butchered >> >> logos. >> >> I experimented with smaller icons, problem is pixelation because no >> >> anti-aliasing in MS Paint. Inkscape might fix that, try that tonight. >> >> - - >> >> "I want to stay in touch with OpenOffice" on the home page clicking that >> >> goes here: >> >> http://www.openoffice.org/social/ it needs a little cleaner layout for >> >> the user to see all the sites listed in a smiliar manner and click to go >> >> straight to the profile on the social media site. The widgets there >> right >> >> now break privacy, which is fine in consensus, but I will generally -1 >> that >> >> behavior, unless it truely provides value to our users. >> >> >> >> Site wide is 'like/follow'. 'Share' is articles and special pages like >> >> volunteering or download. >> >> >> >> Let me mock up a secondary page that is using the template (eg >> >> http://www.openoffice.org/product/index.html) and place the buttons in >> >> different sizes and places. If I have time I could experiment with a >> >> single generic "social" button that creates an dropdown like effect >> >> onmousehover or onmouseclick where the user then makes their social >> media >> >> choice. >> >> - - >> >> >> >> Ok let me take this feedback and take a few more steps in the above >> >> direction. >> >> >> >> >> >> >> >> On Thu, Dec 13, 2012 at 11:53 AM, James Grenier < >> >> [email protected]> wrote: >> >> >> >>> Thanks, Rob. >> >>> >> >>> Very interested in social media integration. Looking forward to seeing >> >>> the next set of plans. >> >>> >> >>> >> >>> J. M. Grenier, M.Ed. >> >>> Faculty, Business and Humanities >> >>> [email protected] >> >>> Cell: (339)222-1442 >> >>> ________________________________________ >> >>> From: Rob Weir [[email protected]] >> >>> Sent: Thursday, December 13, 2012 9:35 AM >> >>> To: [email protected] >> >>> Subject: Re: [Iteration 1] Social Media Integration on OO.org Site >> >>> >> >>> On Thu, Dec 13, 2012 at 1:05 AM, Samer Mansour <[email protected]> >> >>> wrote: >> >>> > This thread is focused on completing the ability to share the >> download >> >>> > page. A separate iteration will be planned for the rest of the >> site. A >> >>> > following iteration will plan for a better share ecosystem, such as a >> >>> > landing page to convince new users with a video about aoo. I still >> need >> >>> to >> >>> > draft up a plan. I will post that more likely this weekend to get >> >>> feedback. >> >>> > >> >>> > Moving on, >> >>> > >> >>> > Subject 1: I was asked to provide the change in context. I've hosted >> an >> >>> > edited HTML file with the open graph meta tags specified, facebook >> uses >> >>> > this standard. I also added the schema.org tags as google+ uses >> that >> >>> > standard. >> >>> > >> >>> > Here is the altered file: >> >>> > http://www.winsor.ca/samer/aootest2.htm >> >>> > >> >>> >> >>> Thanks! >> >>> >> >>> I tried it on my machine (Windows 7/Firefox 17.01) and it worked great. >> >>> >> >>> Is there something we can do to make this more integrated with the >> >>> look of the page? Maybe reducing the saturation of the social icons >> >>> would make them blend more? >> >>> >> >>> What's the right balance here? On the one hand we want to emphasize >> >>> the links. On the other hand we want them to blend in well with the >> >>> overall page design. So we want them to stick out, but not stick out >> >>> too much. >> >>> >> >>> > Here is the difference when meta data is provided to the bots: >> >>> > >> >>> > >> >>> >> https://www.facebook.com/sharer/sharer.php?u=www.winsor.ca/samer/aootest.htm >> >>> > vs. >> >>> > >> >>> >> https://www.facebook.com/sharer/sharer.php?u=www.openoffice.org/download/ >> >>> > >> >>> > What do people think? >> >>> >> >>> One text change: It should be "OpenOffice" with no space in the >> messages. >> >>> >> >>> I like how you mention the 28 million downloads. That number >> >>> increases by around a million every 7-10 days. So if we include a >> >>> precise number this will quickly be out of date. Maybe we can say >> >>> something more generic? >> >>> >> >>> >> >>> > >> >>> > Subject 2: I've placed two different types of social media >> integration >> >>> > areas. >> >>> > 1. Just below the download area. (These are wall-post buttons) >> >>> > 2. Just below the right hand navigation links. (These are links to >> aoo >> >>> > profiles) >> >>> > >> >>> >> >>> Something to consider when we look at doing something site-wide. Take >> >>> a look at a typical website page: >> >>> http://www.openoffice.org/why/why_gov.html >> >>> >> >>> The following areas are part of the site-wide template: >> >>> >> >>> 1. The logo and tag >> >>> >> >>> 2. The announcement message >> >>> >> >>> 3. The top navigation menu (Product/Download/Support., etc.) >> >>> >> >>> 4. the footer (everything under the horizontal rule, copyright, etc.) >> >>> >> >>> We can also define additional locations in the template. For example, >> >>> if we want a "social panel" or "social bar" at the top or bottom. >> >>> >> >>> So maybe we do the "share" buttons specifically for the download page, >> >>> but do the "like/follow" ones in a site-wide fashion? >> >>> >> >>> > Subject 3: How many social sites do we add? (Definitely limited to >> ones >> >>> we >> >>> > already have created and supported.) We could pick a few key >> networks we >> >>> > know we can support. >> >>> > >> >>> >> >>> You have our current big three: Facebook, Twitter and Google+. >> >>> >> >>> >> >>> > If you choose to reply, provide feedback corresponding to the subject >> >>> > number. >> >>> > >> >>> > Samer >> >>> >> >> >> >> >>
