On 1/9/13 2:53 PM, Rob Weir wrote: > On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <[email protected]> wrote: >> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <[email protected]> wrote: >>> Rob, >>> >>> How should I send the zip to you? I finished four placements, we can create >>> more variations on the wording, it's a simple change. >>> >> >> If it is less than 25MB, you can mail it to me directly. >> > > A quick update for the team: Samer and I worked offline to get his > design variations for the download page integrated. So the content > experiment is now up and running and we'll know in a couple of weeks > which version gives the greatest rate of sharing via Facebook, Google+ > and Twitter. > > I'd rather not make public the exact URL's for the variations, since > visiting those pages directly could distort the statistics being > gathered, but if you visit http://www.openoffice.org/download you will > probably be shown one of the variations with the social sharing icons. > > Currently we're seeing a "conversion rate" of around 0.1%, meaning > 0.1% of visitors to the page share their excitement with their social > network. Since we get around 100K downloads/day, that amounts to > around 100 shares per day. And if each person has 100 people in their > social network, that gives us 10,000 impressions per day, which is > some nice free advertising. To put that in perspective, 10,000 is > greater than the size of our Twitter, Facebook and Google+ subscriber > lists combined. Plus, the nature of the sharing is that the post will > come from someone familiar, since it is shared within a social > network. So the impact is that much greater. > > The point of this "content experiment" is to find the design that > gives the highest conversion rate. This is the first step. We might > do additional variations later as well. > > In any case, thanks to Samer for his contributions over the holidays! > > Regards, > > -Rob > > >> Thanks! >> >> -Rob >> >> >> >>> Samer >>> >>> On Thu, Dec 20, 2012 at 10:59 PM, Samer Mansour <[email protected]> wrote: >>> >>>> Rob, >>>> >>>> My apologies holiday season is hectic I haven't had a chance to finish off >>>> the variations. I have an early morning otherwise I would do it now. I will >>>> aim for Monday to have it done. Next week work will also be very quite so I >>>> will start building the 'like us' experiment pages as well then. >>>> >>>> Sam >>>> >>>> >>>> On Wednesday, December 19, 2012, Rob Weir wrote: >>>> >>>>> On Wed, Dec 19, 2012 at 11:18 AM, Samer Mansour <[email protected]> >>>>> wrote: >>>>>> Ok I had the impression that it had to all be done before we start the >>>>>> experiment to give them a good benchmark. >>>>> >>>>> >>>>> Yes, we should have all of the variations for a given experiment >>>>> before we start that experiment. I don't think Google let's us add >>>>> new variations without restarting the experiment. >>>>> >>>>>> I have 4 done as of last night, I'm almost done a more elegant 5th one. >>>>> The >>>>>> separate section idea, but all the existing backgrounds have arrows >>>>>> suggesting "download" or "get". I created its own "share" background >>>>>> http://postimage.org/image/9brst32ex/ which we can clean up more if we >>>>>> choose to go with it. I changed the Hue and replaced the images with the >>>>>> vector art of Share I created in Inkscape. >>>>>> >>>>> >>>>> Cool. >>>>> >>>>>> I have some errands after work, I might be able to churn out a few more >>>>>> designs. I will also name them correctly before handing them off to >>>>> you. >>>>>> I just have to figure out paths and changes into a document (or here), >>>>> so >>>>>> that its clear what is to be changed/deployed and in what path. >>>>>> >>>>> >>>>> Assume the files will end up in www.openoffice.org/download, alongside >>>>> the current download/index.html page. >>>>> >>>>> -Rob >>>>> >>>>> >>>>>> >>>>>> On Wed, Dec 19, 2012 at 9:24 AM, Rob Weir <[email protected]> wrote: >>>>>>> >>>>>>> On Fri, Dec 14, 2012 at 10:54 PM, Samer Mansour <[email protected]> >>>>>>> wrote: >>>>>>>> Oh, I'm sooo excited. I can help with coding the different pages. We >>>>>>>> could >>>>>>>> do the like and share experiments separately so they are not >>>>> affecting >>>>>>>> each >>>>>>>> others results. >>>>>>>> >>>>>>>> Lets start with a sharing experiment. >>>>>>>> >>>>>>>> We could make the labels "test1-footer" "test2-header" >>>>> "test3-searchbar" >>>>>>>> as >>>>>>>> opposed to "facebook", "google", "twitter". We don't care which >>>>> network >>>>>>>> they pick, its the placement/wording/style whether they >>>>> see/convenient >>>>>>>> to >>>>>>>> click it. The metric would sum the three buttons for each test, >>>>> under >>>>>>>> the >>>>>>>> same label. >>>>>>>> >>>>>>>> We can all make friendly bets, like picking which horse will win a >>>>> race. >>>>>>>> Once we collectively come up with 9, we'll start a separate thread >>>>> where >>>>>>>> people can give their prediction. >>>>>>>> >>>>>>>> In the spirit of JFDI, I will make the variations you suggested Rob >>>>>>>> right >>>>>>>> now. I will wait until Tuesday Night for anyone else variation >>>>>>>> suggestion >>>>>>>> on this thread. >>>>>>>> >>>>>>> >>>>>>> OK. I've made some changes to the main website to accommodate the >>>>>>> experiment. The issues was that the website logic would automatically >>>>>>> try to apply the site template to our test pages, wiping them out. >>>>>>> With my change any page that ends in "-passthru.html" will be >>>>>>> unprocessed by the site template and will be displayed as-is. So >>>>>>> we'll need to name our test bases something like >>>>>>> "social-variation1-passthru.html", etc. >>>>>>> >>>>>>> Let me know when you have some variations ready to test and I can get >>>>>>> them provisioned onto the website. >>>>>>> >>>>>>> Also, we should avoid putting the actual test file names and links >>>>>>> onto the mailing list. That would encourage list subscribers to load >>>>>>> the pages and since our behavior differs from the random visitor's >>>>>>> behavior this can distort the experiment,
thanks for sharing this, very interesting Juergen >>>>>>> >>>>>>> -Rob >>>>>>> >>>>>>>> >>>>>>>> On Fri, Dec 14, 2012 at 11:12 AM, Rob Weir <[email protected]> >>>>> wrote: >>>>>>>> >>>>>>>>> On Fri, Dec 14, 2012 at 1:24 AM, Samer Mansour <[email protected]> >>>>>>>>> wrote: >>>>>>>>>> 1. Progress on "Download Share" - Smaller images and text, >>>>>>>>>> anti-aliased >>>>>>>>>> using inkscape. >>>>>>>>>> http://www.winsor.ca/samer/aootest2.htm >>>>>>>>>> >>>>>>>>>> 2. Progress made on possible template placements for "Follow >>>>>>>>>> OpenOffice" >>>>>>>>>> http://www.winsor.ca/samer/aootest3.htm - Left Nav Links & Header >>>>>>>>>> Links >>>>>>>>>> http://www.winsor.ca/samer/aootest4.htm - Title Nav Links & >>>>> Footer >>>>>>>>>> Links >>>>>>>>>> >>>>>>>>>> In 2. should we eliminate some placements? Or should we experiment >>>>>>>>>> all 4 >>>>>>>>> in >>>>>>>>>> separate files? >>>>>>>>>> >>>>>>>>> >>>>>>>>> As I understand it each Content Experiment needs to test one thing, >>>>>>>>> have one goal that we measure. For example, we could measure % of >>>>>>>>> visits that generate a page share via a social network. >>>>>>>>> >>>>>>>>> So it looks like we want to have at least two different content >>>>>>>>> experiments: >>>>>>>>> >>>>>>>>> 1) On the download page, to test sharing. >>>>>> >>>> >>>>
