On Thu, Jan 17, 2013 at 10:21 AM, Samer Mansour <[email protected]> wrote: > The experiment ran and the data was collected over two weeks. The results > of the experiment were pretty close, the design where the "share" icons > were not in any section and hovering on white space did not do well. The > experiment suggests the design with the new section provided the most > clicks per visit. > > http://www.openoffice.org/download/test4-new-section-passthru.html >
Right. It was very close to the subgreen choice, but the new section one was slightly better and was also more consistent (lower standard deviation). > I think this will be the new page, based purely on the findings. I would > have to confirm with Rob. > Yes, I'll work on porting the code to the real download page. Thanks again for your help on this! -Rob > My hypothesis is 'liking us' will be more popular than 'sharing' the > download page, which is our next experiment is a separate thread. > > On Wed, Jan 9, 2013 at 9:24 AM, Rob Weir <[email protected]> wrote: > >> On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <[email protected]> >> wrote: >> > On 1/9/13 2:53 PM, Rob Weir wrote: >> >> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <[email protected]> wrote: >> >>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <[email protected]> >> wrote: >> >>>> Rob, >> >>>> >> >>>> How should I send the zip to you? I finished four placements, we can >> create >> >>>> more variations on the wording, it's a simple change. >> >>>> >> >>> >> >>> If it is less than 25MB, you can mail it to me directly. >> >>> >> >> >> >> A quick update for the team: Samer and I worked offline to get his >> >> design variations for the download page integrated. So the content >> >> experiment is now up and running and we'll know in a couple of weeks >> >> which version gives the greatest rate of sharing via Facebook, Google+ >> >> and Twitter. >> >> >> >> I'd rather not make public the exact URL's for the variations, since >> >> visiting those pages directly could distort the statistics being >> >> gathered, but if you visit http://www.openoffice.org/download you will >> >> probably be shown one of the variations with the social sharing icons. >> >> >> >> Currently we're seeing a "conversion rate" of around 0.1%, meaning >> >> 0.1% of visitors to the page share their excitement with their social >> >> network. Since we get around 100K downloads/day, that amounts to >> >> around 100 shares per day. And if each person has 100 people in their >> >> social network, that gives us 10,000 impressions per day, which is >> >> some nice free advertising. To put that in perspective, 10,000 is >> >> greater than the size of our Twitter, Facebook and Google+ subscriber >> >> lists combined. Plus, the nature of the sharing is that the post will >> >> come from someone familiar, since it is shared within a social >> >> network. So the impact is that much greater. >> >> >> >> The point of this "content experiment" is to find the design that >> >> gives the highest conversion rate. This is the first step. We might >> >> do additional variations later as well. >> >> >> >> In any case, thanks to Samer for his contributions over the holidays! >> >> >> > >> > ... too fast >> > >> > thanks for sharing, very interesting but I don't see any sharing icons >> > when following the link >> > >> >> Approx 20% of visitors are shown the original, unmodified page, as a >> control. >> >> -Rob >> >> >> > Juergen >> > >>
