The experiment ran and the data was collected over two weeks. The results of the experiment were pretty close, the design where the "share" icons were not in any section and hovering on white space did not do well. The experiment suggests the design with the new section provided the most clicks per visit.
http://www.openoffice.org/download/test4-new-section-passthru.html I think this will be the new page, based purely on the findings. I would have to confirm with Rob. My hypothesis is 'liking us' will be more popular than 'sharing' the download page, which is our next experiment is a separate thread. On Wed, Jan 9, 2013 at 9:24 AM, Rob Weir <[email protected]> wrote: > On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <[email protected]> > wrote: > > On 1/9/13 2:53 PM, Rob Weir wrote: > >> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <[email protected]> wrote: > >>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <[email protected]> > wrote: > >>>> Rob, > >>>> > >>>> How should I send the zip to you? I finished four placements, we can > create > >>>> more variations on the wording, it's a simple change. > >>>> > >>> > >>> If it is less than 25MB, you can mail it to me directly. > >>> > >> > >> A quick update for the team: Samer and I worked offline to get his > >> design variations for the download page integrated. So the content > >> experiment is now up and running and we'll know in a couple of weeks > >> which version gives the greatest rate of sharing via Facebook, Google+ > >> and Twitter. > >> > >> I'd rather not make public the exact URL's for the variations, since > >> visiting those pages directly could distort the statistics being > >> gathered, but if you visit http://www.openoffice.org/download you will > >> probably be shown one of the variations with the social sharing icons. > >> > >> Currently we're seeing a "conversion rate" of around 0.1%, meaning > >> 0.1% of visitors to the page share their excitement with their social > >> network. Since we get around 100K downloads/day, that amounts to > >> around 100 shares per day. And if each person has 100 people in their > >> social network, that gives us 10,000 impressions per day, which is > >> some nice free advertising. To put that in perspective, 10,000 is > >> greater than the size of our Twitter, Facebook and Google+ subscriber > >> lists combined. Plus, the nature of the sharing is that the post will > >> come from someone familiar, since it is shared within a social > >> network. So the impact is that much greater. > >> > >> The point of this "content experiment" is to find the design that > >> gives the highest conversion rate. This is the first step. We might > >> do additional variations later as well. > >> > >> In any case, thanks to Samer for his contributions over the holidays! > >> > > > > ... too fast > > > > thanks for sharing, very interesting but I don't see any sharing icons > > when following the link > > > > Approx 20% of visitors are shown the original, unmodified page, as a > control. > > -Rob > > > > Juergen > > >
