On Wed, Jan 9, 2013 at 9:05 AM, Jürgen Schmidt <[email protected]> wrote: > On 1/9/13 2:53 PM, Rob Weir wrote: >> On Wed, Jan 2, 2013 at 10:34 AM, Rob Weir <[email protected]> wrote: >>> On Wed, Jan 2, 2013 at 10:26 AM, Samer Mansour <[email protected]> wrote: >>>> Rob, >>>> >>>> How should I send the zip to you? I finished four placements, we can create >>>> more variations on the wording, it's a simple change. >>>> >>> >>> If it is less than 25MB, you can mail it to me directly. >>> >> >> A quick update for the team: Samer and I worked offline to get his >> design variations for the download page integrated. So the content >> experiment is now up and running and we'll know in a couple of weeks >> which version gives the greatest rate of sharing via Facebook, Google+ >> and Twitter. >> >> I'd rather not make public the exact URL's for the variations, since >> visiting those pages directly could distort the statistics being >> gathered, but if you visit http://www.openoffice.org/download you will >> probably be shown one of the variations with the social sharing icons. >> >> Currently we're seeing a "conversion rate" of around 0.1%, meaning >> 0.1% of visitors to the page share their excitement with their social >> network. Since we get around 100K downloads/day, that amounts to >> around 100 shares per day. And if each person has 100 people in their >> social network, that gives us 10,000 impressions per day, which is >> some nice free advertising. To put that in perspective, 10,000 is >> greater than the size of our Twitter, Facebook and Google+ subscriber >> lists combined. Plus, the nature of the sharing is that the post will >> come from someone familiar, since it is shared within a social >> network. So the impact is that much greater. >> >> The point of this "content experiment" is to find the design that >> gives the highest conversion rate. This is the first step. We might >> do additional variations later as well. >> >> In any case, thanks to Samer for his contributions over the holidays! >> > > ... too fast > > thanks for sharing, very interesting but I don't see any sharing icons > when following the link >
Approx 20% of visitors are shown the original, unmodified page, as a control. -Rob > Juergen >
