The logo which suits IBM may not suite AOO. IBM can afford to just draw three lines, and spend tonnes of money to say the first line stands for I second for B and so on.
It is not required to take their comment very seriously. If they have suggested any thing constructive, it can be considered. I want to remind the article, "How to paint the ........" With Warm Regards V.Kadal Amutham 919444360480 914422396480 On 7 February 2013 20:42, Samer Mansour <[email protected]> wrote: > Would it be ok to change this from a contest to more of a team-work > effort? Or is our hearts set on having a contest. > > In a team effort we could take everyone proposals and integrate and adapt > the best practices and most liked parts. > In a team effort we could cut up the different branding tasks and assign > them out. > > I think we can build a brand together better than we can individually. > > We certainly can have a contest in a different area though, like a > promotional video. > I feel that a brand shouldn't be something up to a contest, and a RFP > process is too bureaucratic for a voluntary organization. > Does anyone feel similar? I don't know if people are thinking the same as > well. Specially because a lot of time has passed. > > I am willing to take responsibility to drive the effort and work with the > volunteers who have already prepared work on the wiki and are willing and > waiting. > > I would head the proposal for a new branding, organize the volunteers to > work together or integrate each other's ideas or designs. > Then from it we could take two or three full brand proposals and host them > on the wiki, then have the AOO community vote on those. > I would provide and organize all the material on the wiki, work with > volunteers to achieve their goals, yet satisfy our criteria. > > I would communicate with marketing team to capture that criteria or even > just to confirm what I make is fine. > I would have to do my due diligence in researching branding so that our > talented designers doesn't need to worry about it. > > Does anyone have an objection to me taking responsibility, working with the > designers and changing this effort to team based? > > Samer > > > On Thu, Feb 7, 2013 at 1:49 AM, Graham Lauder <[email protected]> > wrote: > > > > > Firstly an apology for my extended absence, however the contract that has > > been > > consuming my time finishes tomorrow so I shall be unemployed and able to > > devote some time to AOO once again. > > > > > > On Tuesday 05 Feb 2013 13:50:35 Samer Mansour wrote: > > > I just talked to a few full time designers at IBM I ran into while at > > lunch > > > and showed them the proposals so far just as a "what do you think?" > > > > > > Just saying this now, my design got slammed, after they told me tips > and > > > feedback I was convinced it was bad, even though I thought very highly > of > > > it 10 mins prior. I think I want to pull it out at this point, but > we'll > > > leave it up as what not to do... > > > > I love the IBM design team! :) Take it as a learning experience > however. > > The one time I made a gentle criticism of someones art work on the old > OOo > > art > > project list I got attacked and abused and the guy never talked to me > > again! > > :D So I tend to be a little deferential these days. > > > > They are so right however and I think I tried to cover those things in > the > > original proposal mail. Take some time to read the original proposal for > > the > > RFP thread on Gmane here: > > http://comments.gmane.org/gmane.comp.apache.incubator.ooo.devel/27742 > > > > > > Branding is not just a logo there is a whole raft of considerations that > > need > > to go into a brand. This site explains the types of considerations, they > > are > > a commercial desgn house but they explain it quite well: > > > > http://www.redfiredesign.co.nz/difference-between-a-brand-and-a-logo/ > > > > We don't want just a logo, we want a brand. That brand has to have > > impact, be > > unique, and tell the world about AOO across multiple cultures and > > languages. > > Remember; OOo had around 120 Native language projects, it is a global > brand > > and the brand has to reflect that. > > > > > > > > > > I would recommend anyone here to reach out to designers they know and > ask > > > them for feedback on the proposal pages, ideas they have. The more > > > knowledge and feedback we collect the better we are going into this. > > > > > > I can summarize their feedback and some helpful points. We don't have > to > > > do any changes we don't feel are right, but it could only help us to > hear > > > this. > > > > > > No particular order, I wrote down points, just writing them out > detailed > > > now. > > > > > > 1. It has to be reproducible. > > > Chris R's is a great example, very simple logo. Both logo's with > > feathers > > > would be a nightmare to reproduce. Suggested not to be part of the > logo, > > > but it can be part of a website design or splash screen, > refresh/changes > > > with versions. > > > > > > 2. It does not need to be part of the icons. Bonus points if you can > make > > > them related though. > > > Tips for icons > > > - Can't go solely on colours for distinguishing modules. > > > - Primary detail (Table, Sigma, Database, Text Lines, etc.) should be > > > fairly large and pronounced as the main idea being communicated to the > > user > > > visually in the icon. > > > - Secondary detail - (brand) smaller, eg. single small bird in corner > to > > > tie it to the brand, again optional and remove for simplicity. > > > - Do not user language characters, as it does not internationalize > well, > > ie > > > C for calc, M for math. Criticism seen in Adobe products (they get > away > > > with it). Sigma is fine, as its internationally known. > > > > > > > > 3. Font > > > What's in is thin, sleek fonts. ie. my font choice looks like I'm > stuck > > in > > > the 90s, very techy looking. Who are we appealing to? End users, > > everyday > > > folk, they like sleek. > > > > I like them better and better, End Users, that's who we're communicating > > with > > and should be the arbiters of our brand ... in fact they will be in the > > end. > > It's good to have input from people at the coalface who know what will > push > > the right buttons with our endusers. Remember that the vast majority of > > our > > end users are non-techy > > > > > > > > 4. Don't constrain ourselves to rounded square > > > - We seem to be trying to fit a predefined container. Same with trying > > to > > > integrate the colours. We're trying too hard. Keep it simple and > > original. > > > Don't have the gulls hanging in mid air. "Ground them" Michael's #8 > > where > > > the wings touch the circle is a good example of how to do that. They > are > > > part of it. > > > > > > I'm going to go home and make a new proposal that will highlight this > > > feedback, soon hopefully. Just to show the ideas in an example. I > will > > > quantify some of these as possible requirements so that we have > something > > > to aim for. > > > > > > Samer > > > > I look forward to seeing it, however it's just a logo, we need to build a > > brand which is a whole different ballgame. > > > > Cheers > > GL > > > > > > > > > > > > > > > > On Feb 5, 2013 4:41 AM, "Jürgen Schmidt" <[email protected]> > wrote: > > > > On 2/5/13 7:31 AM, Samer Mansour wrote: > > > > > Picking a logo, hmmm. > > > > > > > > > > First part is dates. > > > > > We could find our dates by working backwards: > > > > > 1. When is the estimated release date of AOO4? > > > > > > > > we currently focus on April/May but no exact dates planned yet > because > > > > we have still many things to do. I expect a more detailed schedule > > later > > > > this month. > > > > > > > > > 2. When do we need to have a logo picked (consider time to > > > > > integrate). > > > > > > > > I would say we should focus on end of February. Keep in mind that we > > > > need final design work after we picked a proposal, need icons, app > > logo, > > > > banner logo etc. > > > > > > > > > 3. When do we need to start a final vote. > > > > > > > > aligned with 2. > > > > > > > > > 4. If/When do we need a preliminary/elimination vote. > > > > > > > > not sure if this is needed at all > > > > > > > > > 5. When is proposal deadline. > > > > > Consider how much time for each of the above steps, advertise the > > > > > > > > schedule > > > > > > > > > so that everyone voting knows when voting will occur and won't miss > > > > > it. > > > > > > > > > > Second part is voting: > > > > > How do we pick a logo by voting: > > > > > - We could do rounds of elimination voting. Like American Idol, > the > > > > > weakest X number of logo gets eliminated. You can then vote again > > > > > on > > > > > > > > the > > > > > > > > > next round for a logo that survived if your first logo pick did > not. > > > > > - Who gets to vote? Help me on this one, I'm newb, is it all the > > > > > mailing lists? Dev list, etc. one person a vote. > > > > > > > > good question, we can run of course several rounds but I wouldn't do > > too > > > > many. But I am flexible > > > > > > > > > Third part is criteria: > > > > > - What are the minimum criteria for the logo. > > > > > - What are the constraints of the logo, if any, ie. technical. > > > > > > > > at least free and proper licensed font > > > > > > > > I personally would keep the blue as our preferred color to > demonstrate > > > > continuity. > > > > > > > > We should keep in mind that a logo that can be used for different > > > > merchandising material has some advantages. > > > > > > > > > From the sounds of it, we were not proposing finished work at this > > > > > point> > > > > in > > > > > > > > > time. Still a lot of bouncing ideas, I do feel like our designs > > > > > are > > > > > beginning to conform to a higher than all of us design from our > > > > > > > > feedbacks. > > > > > > > > > Maybe voting will be easy, who knows. I'm optimistic here. > > > > > > > > In general I would recommend to select one of the proposals until end > > of > > > > February and target the final bits until end of March. Integration > > > > should take not too long and we can test it afterwards in detail. > > > > > > > > > Feedback is welcome, specially in areas like voting. We can start > > > > > populating this, such as dates. > > > > > > > > thanks for driving this forward. A new fresh design with keeping some > > of > > > > the former elements or colors is a good move. We don't need a radical > > > > new design, a refresh is perfect form my point of view. > > > > > > > > Juergen > > > > > > > > > Samer > > > > > > > > > > On Feb 4, 2013 6:11 AM, "Jürgen Schmidt" <[email protected]> > > wrote: > > > > >> On 2/1/13 6:03 PM, Kadal Amutham wrote: > > > > >>> I have edited the wiki , giving numbers to all the logos. So all > > > > >>> of us> > > > > > > can > > > > > > > > > >>> have a look and vote as follows giving the ranking. Kinldy use > > > > > > > > alphabets > > > > > > > > >>> for ranking meaning A as the best, B next one and Z the last. > > > > >> > > > > >> before we start voting on the logos I would suggest that we define > > > > >> some basic rules and a timeline (when to start, how long the vote > > > > >> is open etc.). We have some very interesting and good proposals > > > > >> but in the end only one can make it. We should also consider a > > > > >> complete brand, means a proposal that can be applied everywhere > > > > >> (logo, file icons and app icon, webpage, intro, about, ...) > > > > >> > > > > >> Just my opinion > > > > >> > > > > >> Juergen > > >
