On 2/7/13 4:38 PM, Kadal Amutham wrote: > The logo which suits IBM may not suite AOO. IBM can afford to just draw > three lines, and spend tonnes of money to say the first line stands for I > second for B and so on. > > It is not required to take their comment very seriously. If they have > suggested any thing constructive, it can be considered. I want to remind > the article, "How to paint the ........"
I really don't see the context here but anyway. @Samer, no I don't think we have to move forward with a contest. A team effort is perfect and in the end the result is important. Please continue and take leadership here, I am sure the majority of the community appreciate if somebody takes the responsibility to drive this important topic for 4.0 forward. I really like how it evolves currently and that new people take leadership for certain tasks. Thanks Juergen > > With Warm Regards > > V.Kadal Amutham > 919444360480 > 914422396480 > > > On 7 February 2013 20:42, Samer Mansour <[email protected]> wrote: > >> Would it be ok to change this from a contest to more of a team-work >> effort? Or is our hearts set on having a contest. >> >> In a team effort we could take everyone proposals and integrate and adapt >> the best practices and most liked parts. >> In a team effort we could cut up the different branding tasks and assign >> them out. >> >> I think we can build a brand together better than we can individually. >> >> We certainly can have a contest in a different area though, like a >> promotional video. >> I feel that a brand shouldn't be something up to a contest, and a RFP >> process is too bureaucratic for a voluntary organization. >> Does anyone feel similar? I don't know if people are thinking the same as >> well. Specially because a lot of time has passed. >> >> I am willing to take responsibility to drive the effort and work with the >> volunteers who have already prepared work on the wiki and are willing and >> waiting. >> >> I would head the proposal for a new branding, organize the volunteers to >> work together or integrate each other's ideas or designs. >> Then from it we could take two or three full brand proposals and host them >> on the wiki, then have the AOO community vote on those. >> I would provide and organize all the material on the wiki, work with >> volunteers to achieve their goals, yet satisfy our criteria. >> >> I would communicate with marketing team to capture that criteria or even >> just to confirm what I make is fine. >> I would have to do my due diligence in researching branding so that our >> talented designers doesn't need to worry about it. >> >> Does anyone have an objection to me taking responsibility, working with the >> designers and changing this effort to team based? >> >> Samer >> >> >> On Thu, Feb 7, 2013 at 1:49 AM, Graham Lauder <[email protected]> >> wrote: >> >>> >>> Firstly an apology for my extended absence, however the contract that has >>> been >>> consuming my time finishes tomorrow so I shall be unemployed and able to >>> devote some time to AOO once again. >>> >>> >>> On Tuesday 05 Feb 2013 13:50:35 Samer Mansour wrote: >>>> I just talked to a few full time designers at IBM I ran into while at >>> lunch >>>> and showed them the proposals so far just as a "what do you think?" >>>> >>>> Just saying this now, my design got slammed, after they told me tips >> and >>>> feedback I was convinced it was bad, even though I thought very highly >> of >>>> it 10 mins prior. I think I want to pull it out at this point, but >> we'll >>>> leave it up as what not to do... >>> >>> I love the IBM design team! :) Take it as a learning experience >> however. >>> The one time I made a gentle criticism of someones art work on the old >> OOo >>> art >>> project list I got attacked and abused and the guy never talked to me >>> again! >>> :D So I tend to be a little deferential these days. >>> >>> They are so right however and I think I tried to cover those things in >> the >>> original proposal mail. Take some time to read the original proposal for >>> the >>> RFP thread on Gmane here: >>> http://comments.gmane.org/gmane.comp.apache.incubator.ooo.devel/27742 >>> >>> >>> Branding is not just a logo there is a whole raft of considerations that >>> need >>> to go into a brand. This site explains the types of considerations, they >>> are >>> a commercial desgn house but they explain it quite well: >>> >>> http://www.redfiredesign.co.nz/difference-between-a-brand-and-a-logo/ >>> >>> We don't want just a logo, we want a brand. That brand has to have >>> impact, be >>> unique, and tell the world about AOO across multiple cultures and >>> languages. >>> Remember; OOo had around 120 Native language projects, it is a global >> brand >>> and the brand has to reflect that. >>> >>> >>>> >>>> I would recommend anyone here to reach out to designers they know and >> ask >>>> them for feedback on the proposal pages, ideas they have. The more >>>> knowledge and feedback we collect the better we are going into this. >>>> >>>> I can summarize their feedback and some helpful points. We don't have >> to >>>> do any changes we don't feel are right, but it could only help us to >> hear >>>> this. >>>> >>>> No particular order, I wrote down points, just writing them out >> detailed >>>> now. >>>> >>>> 1. It has to be reproducible. >>>> Chris R's is a great example, very simple logo. Both logo's with >>> feathers >>>> would be a nightmare to reproduce. Suggested not to be part of the >> logo, >>>> but it can be part of a website design or splash screen, >> refresh/changes >>>> with versions. >>>> >>>> 2. It does not need to be part of the icons. Bonus points if you can >> make >>>> them related though. >>>> Tips for icons >>>> - Can't go solely on colours for distinguishing modules. >>>> - Primary detail (Table, Sigma, Database, Text Lines, etc.) should be >>>> fairly large and pronounced as the main idea being communicated to the >>> user >>>> visually in the icon. >>>> - Secondary detail - (brand) smaller, eg. single small bird in corner >> to >>>> tie it to the brand, again optional and remove for simplicity. >>>> - Do not user language characters, as it does not internationalize >> well, >>> ie >>>> C for calc, M for math. Criticism seen in Adobe products (they get >> away >>>> with it). Sigma is fine, as its internationally known. >>> >>>> >>>> 3. Font >>>> What's in is thin, sleek fonts. ie. my font choice looks like I'm >> stuck >>> in >>>> the 90s, very techy looking. Who are we appealing to? End users, >>> everyday >>>> folk, they like sleek. >>> >>> I like them better and better, End Users, that's who we're communicating >>> with >>> and should be the arbiters of our brand ... in fact they will be in the >>> end. >>> It's good to have input from people at the coalface who know what will >> push >>> the right buttons with our endusers. Remember that the vast majority of >>> our >>> end users are non-techy >>> >>>> >>>> 4. Don't constrain ourselves to rounded square >>>> - We seem to be trying to fit a predefined container. Same with trying >>> to >>>> integrate the colours. We're trying too hard. Keep it simple and >>> original. >>>> Don't have the gulls hanging in mid air. "Ground them" Michael's #8 >>> where >>>> the wings touch the circle is a good example of how to do that. They >> are >>>> part of it. >>>> >>>> I'm going to go home and make a new proposal that will highlight this >>>> feedback, soon hopefully. Just to show the ideas in an example. I >> will >>>> quantify some of these as possible requirements so that we have >> something >>>> to aim for. >>>> >>>> Samer >>> >>> I look forward to seeing it, however it's just a logo, we need to build a >>> brand which is a whole different ballgame. >>> >>> Cheers >>> GL >>> >>> >>> >>> >>> >>>> >>>> On Feb 5, 2013 4:41 AM, "Jürgen Schmidt" <[email protected]> >> wrote: >>>>> On 2/5/13 7:31 AM, Samer Mansour wrote: >>>>>> Picking a logo, hmmm. >>>>>> >>>>>> First part is dates. >>>>>> We could find our dates by working backwards: >>>>>> 1. When is the estimated release date of AOO4? >>>>> >>>>> we currently focus on April/May but no exact dates planned yet >> because >>>>> we have still many things to do. I expect a more detailed schedule >>> later >>>>> this month. >>>>> >>>>>> 2. When do we need to have a logo picked (consider time to >>>>>> integrate). >>>>> >>>>> I would say we should focus on end of February. Keep in mind that we >>>>> need final design work after we picked a proposal, need icons, app >>> logo, >>>>> banner logo etc. >>>>> >>>>>> 3. When do we need to start a final vote. >>>>> >>>>> aligned with 2. >>>>> >>>>>> 4. If/When do we need a preliminary/elimination vote. >>>>> >>>>> not sure if this is needed at all >>>>> >>>>>> 5. When is proposal deadline. >>>>>> Consider how much time for each of the above steps, advertise the >>>>> >>>>> schedule >>>>> >>>>>> so that everyone voting knows when voting will occur and won't miss >>>>>> it. >>>>>> >>>>>> Second part is voting: >>>>>> How do we pick a logo by voting: >>>>>> - We could do rounds of elimination voting. Like American Idol, >> the >>>>>> weakest X number of logo gets eliminated. You can then vote again >>>>>> on >>>>> >>>>> the >>>>> >>>>>> next round for a logo that survived if your first logo pick did >> not. >>>>>> - Who gets to vote? Help me on this one, I'm newb, is it all the >>>>>> mailing lists? Dev list, etc. one person a vote. >>>>> >>>>> good question, we can run of course several rounds but I wouldn't do >>> too >>>>> many. But I am flexible >>>>> >>>>>> Third part is criteria: >>>>>> - What are the minimum criteria for the logo. >>>>>> - What are the constraints of the logo, if any, ie. technical. >>>>> >>>>> at least free and proper licensed font >>>>> >>>>> I personally would keep the blue as our preferred color to >> demonstrate >>>>> continuity. >>>>> >>>>> We should keep in mind that a logo that can be used for different >>>>> merchandising material has some advantages. >>>>> >>>>>> From the sounds of it, we were not proposing finished work at this >>>>>> point> >>>>> in >>>>> >>>>>> time. Still a lot of bouncing ideas, I do feel like our designs >>>>>> are >>>>>> beginning to conform to a higher than all of us design from our >>>>> >>>>> feedbacks. >>>>> >>>>>> Maybe voting will be easy, who knows. I'm optimistic here. >>>>> >>>>> In general I would recommend to select one of the proposals until end >>> of >>>>> February and target the final bits until end of March. Integration >>>>> should take not too long and we can test it afterwards in detail. >>>>> >>>>>> Feedback is welcome, specially in areas like voting. We can start >>>>>> populating this, such as dates. >>>>> >>>>> thanks for driving this forward. A new fresh design with keeping some >>> of >>>>> the former elements or colors is a good move. We don't need a radical >>>>> new design, a refresh is perfect form my point of view. >>>>> >>>>> Juergen >>>>> >>>>>> Samer >>>>>> >>>>>> On Feb 4, 2013 6:11 AM, "Jürgen Schmidt" <[email protected]> >>> wrote: >>>>>>> On 2/1/13 6:03 PM, Kadal Amutham wrote: >>>>>>>> I have edited the wiki , giving numbers to all the logos. So all >>>>>>>> of us> > >>>>>> can >>>>>> >>>>>>>> have a look and vote as follows giving the ranking. Kinldy use >>>>> >>>>> alphabets >>>>> >>>>>>>> for ranking meaning A as the best, B next one and Z the last. >>>>>>> >>>>>>> before we start voting on the logos I would suggest that we define >>>>>>> some basic rules and a timeline (when to start, how long the vote >>>>>>> is open etc.). We have some very interesting and good proposals >>>>>>> but in the end only one can make it. We should also consider a >>>>>>> complete brand, means a proposal that can be applied everywhere >>>>>>> (logo, file icons and app icon, webpage, intro, about, ...) >>>>>>> >>>>>>> Just my opinion >>>>>>> >>>>>>> Juergen >>> >> >
