Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: > On 3/29/13, Robin Fowler <[email protected]> wrote: > > Due to the opinions I've seen so far I've decided to make a new design: > > > > https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662 > > Here is a tweak, without the orb. Looks pretty olympic. > http://imagebin.org/252139 > maybe I am confused but I thought that we want something like the orb that can be used standalone with the name. For ample for buttons, stickers etc.
Juergen > > > > > > Overall it has a flat look and yet still some depth to make it stand out > > from the microsoft brand. I think it is also important to think about the > > form itself, the silhouette should ideally be recognisable on its own, which > > is one reason using the apache feather is a good idea. > > > > Some other thoughts: > > > > One of the problems i see with a lot of the proposals is the lack of thought > > given to typography. It seems the text is just slapped on as an > > afterthought, in many cases the 'apache' is floating somewhere randomly > > above 'openoffice'. Think of what you want the logo to imply, it should not > > look disorganised. Another thing worth pointing out is the kerning (spacing > > between letters) which could be optimised on some of the proposals. > > > > > There was a long discussion about the typography, starting with an > open typography, and also a more artistic. > > > > > This is an extremely important aspect of the whole logo design and should be > > considered when choosing a design. After all, many logos consist of nothing > > other than text. > > > > I also want to say i really like Vasilis Xenofontos design. It might be too > > different from the current, but it's a very good logo imo. > > > > Robin > > > > On 28 Mar 2013, at 12:38, Samer Mansour <[email protected]> wrote: > > > > > Robin brought up a good point that we should pick a logo before we start > > > work on the application artifacts or the website as it will influence > > > those. > > > > > > I initially was excited that we could have a new logo, an opportunity to > > > change the face of OpenOffice. > > > > > > But after I saw Chris R. proposal I convinced myself refreshing rather > > > than > > > re-branding was the better path. > > > > > > So I would like to start a conversation that will hopefully give us > > > strong > > > arguments to picking a logo. > > > > > > I already mentioned I liked the flat logo. > > > Here are reasons: > > > > > > - It is very similar to the current logo and that logo has a history of > > > being recognized. > > > - Flat is 'in', easily recognizable on and works well on social > > > platforms, > > > screens and print media. (Think corporate and product logos of today, > > > recently Pepsi, Domino's, Microsoft, Skype, Twitter) > > > - This logo can be severed from the word mark to make it fit in a square > > > and still carry the branding image. Icons, site, etc. > > > - A middle ground for community members who like the current logo. Who > > > want > > > to achieve a new image of 4.0 without tossing history. > > > > > > Looking back, we had lots of ideas but it only took me a moment when i > > > saw > > > Chris r.'s proposal to realize the logo didn't need to be complex and > > > completely new. That simple was actually beautiful. > > > > > > Thoughts? Agree? Disagree (and your solution is)? > > > > > > Samer Mansour > > > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [email protected] > > For additional commands, e-mail: [email protected] > > > > > > -- > Alexandro Colorado > Apache OpenOffice Contributor > http://es.openoffice.org > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [email protected] > For additional commands, e-mail: [email protected] > >
