Hi Samer,
this looks good, I like the clean approach!
I see two things here that maybe can be changed:
- "TM" mark can be more closer to the font, and little smaller maybe
- Maybe we can try varying font families to find the best font for this?
I like the one you've used, but maybe we can see other types before
agreeing with the final one.
Vasilis, I agree with the PNG statement - although that isn't always
exclusive, lots of things can depend on this, so I would say that we
wait to complete the actual HTML/CSS for the new site before making
conclusions for other details like logo image type. For example, all of
these elements <https://developer.mozilla.org/en-US/docs/SVG/Element>
can be used if SVG is implemented into HTML. Not specific to this
project, but I'm just giving more info about this.
Best,
Milosh
On 04/05/2013 09:19 AM, B.X.LEE ANALOG CREW wrote:
Hello Everyone,
I like this logo (http://imagebin.org/252847) but i don't agree with the
typography as it gives me the sense of old.
Maybe some more rounded modern typo will be better in my opinion.
Also, i would like to suggest to use ONLY PNG formats both for website and
programing.
In my experience this must be done from a person that knows how to export (save for
web & devices) correctly from Photoshop or Illustrator as this decreases size
and increases quality.
Illustrator users must take in mind "align to pixel grid" option before they
export.
Thanks
Vasilis Xenofontos
Date: Fri, 5 Apr 2013 00:01:41 -0400
Subject: Re: Conversation: Pick A Logo
From: [email protected]
To: [email protected]; [email protected]
Hello Everyone,
Can I propose we move forward with this logo: http://imagebin.org/252847
I kept the current official blue for both the logo and word 'Open' in the
wordmark because the word 'Open' gets less emphasis with the lighter blue.
I also gave the text Apache a placement inside the valley made by the two
O's as many people's designs had suggested.
The font is Roboto Condensed which is Apache 2.0 Licensed.
The source file is an SVG created in Inkscape. The above is a png export.
Samer
On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour <[email protected]> wrote:
Hello,
I will wait a few more days but it sounds like the group will be able to
come to a consensus on refreshing the orb in some way or another. We can
proceed with finalizing this logo proposal if no one objectifies.
Samer
On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham <[email protected]> wrote:
A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, Twitter
since they have money power to promote. What AOO needs is a good looking
logo
With Warm Regards
V.Kadal Amutham
919444360480
914422396480
On 30 March 2013 18:17, Juergen Schmidt <[email protected]> wrote:
Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
On 3/29/13, Robin Fowler <[email protected]> wrote:
Due to the opinions I've seen so far I've decided to make a new
design:
https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
Here is a tweak, without the orb. Looks pretty olympic.
http://imagebin.org/252139
maybe I am confused but I thought that we want something like the orb
that
can be used standalone with the name. For ample for buttons, stickers
etc.
Juergen
Overall it has a flat look and yet still some depth to make it stand
out
from the microsoft brand. I think it is also important to think
about
the
form itself, the silhouette should ideally be recognisable on its
own,
which
is one reason using the apache feather is a good idea.
Some other thoughts:
One of the problems i see with a lot of the proposals is the lack of
thought
given to typography. It seems the text is just slapped on as an
afterthought, in many cases the 'apache' is floating somewhere
randomly
above 'openoffice'. Think of what you want the logo to imply, it
should not
look disorganised. Another thing worth pointing out is the kerning
(spacing
between letters) which could be optimised on some of the proposals.
There was a long discussion about the typography, starting with an
open typography, and also a more artistic.
This is an extremely important aspect of the whole logo design and
should be
considered when choosing a design. After all, many logos consist of
nothing
other than text.
I also want to say i really like Vasilis Xenofontos design. It might
be too
different from the current, but it's a very good logo imo.
Robin
On 28 Mar 2013, at 12:38, Samer Mansour <[email protected]> wrote:
Robin brought up a good point that we should pick a logo before we
start
work on the application artifacts or the website as it will
influence
those.
I initially was excited that we could have a new logo, an
opportunity to
change the face of OpenOffice.
But after I saw Chris R. proposal I convinced myself refreshing
rather
than
re-branding was the better path.
So I would like to start a conversation that will hopefully give
us
strong
arguments to picking a logo.
I already mentioned I liked the flat logo.
Here are reasons:
- It is very similar to the current logo and that logo has a
history
of
being recognized.
- Flat is 'in', easily recognizable on and works well on social
platforms,
screens and print media. (Think corporate and product logos of
today,
recently Pepsi, Domino's, Microsoft, Skype, Twitter)
- This logo can be severed from the word mark to make it fit in a
square
and still carry the branding image. Icons, site, etc.
- A middle ground for community members who like the current logo.
Who
want
to achieve a new image of 4.0 without tossing history.
Looking back, we had lots of ideas but it only took me a moment
when
i
saw
Chris r.'s proposal to realize the logo didn't need to be complex
and
completely new. That simple was actually beautiful.
Thoughts? Agree? Disagree (and your solution is)?
Samer Mansour
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