A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
since they have money power to promote. What AOO needs is a good looking
logo

With Warm Regards

V.Kadal Amutham
919444360480
914422396480


On 30 March 2013 18:17, Juergen Schmidt <[email protected]> wrote:

> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
> > On 3/29/13, Robin Fowler <[email protected]> wrote:
> > > Due to the opinions I've seen so far I've decided to make a new design:
> > >
> > >
> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
> >
> > Here is a tweak, without the orb. Looks pretty olympic.
> > http://imagebin.org/252139
> >
> maybe I am confused but I thought that we want something like the orb that
> can be used standalone with the name. For ample for buttons, stickers etc.
>
> Juergen
> >
> >
> > >
> > > Overall it has a flat look and yet still some depth to make it stand
> out
> > > from the microsoft brand. I think it is also important to think about
> the
> > > form itself, the silhouette should ideally be recognisable on its own,
> which
> > > is one reason using the apache feather is a good idea.
> > >
> > > Some other thoughts:
> > >
> > > One of the problems i see with a lot of the proposals is the lack of
> thought
> > > given to typography. It seems the text is just slapped on as an
> > > afterthought, in many cases the 'apache' is floating somewhere randomly
> > > above 'openoffice'. Think of what you want the logo to imply, it
> should not
> > > look disorganised. Another thing worth pointing out is the kerning
> (spacing
> > > between letters) which could be optimised on some of the proposals.
> > >
> >
> >
> > There was a long discussion about the typography, starting with an
> > open typography, and also a more artistic.
> >
> > >
> > > This is an extremely important aspect of the whole logo design and
> should be
> > > considered when choosing a design. After all, many logos consist of
> nothing
> > > other than text.
> > >
> > > I also want to say i really like Vasilis Xenofontos design. It might
> be too
> > > different from the current, but it's a very good logo imo.
> > >
> > > Robin
> > >
> > > On 28 Mar 2013, at 12:38, Samer Mansour <[email protected]> wrote:
> > >
> > > > Robin brought up a good point that we should pick a logo before we
> start
> > > > work on the application artifacts or the website as it will influence
> > > > those.
> > > >
> > > > I initially was excited that we could have a new logo, an
> opportunity to
> > > > change the face of OpenOffice.
> > > >
> > > > But after I saw Chris R. proposal I convinced myself refreshing
> rather
> > > > than
> > > > re-branding was the better path.
> > > >
> > > > So I would like to start a conversation that will hopefully give us
> > > > strong
> > > > arguments to picking a logo.
> > > >
> > > > I already mentioned I liked the flat logo.
> > > > Here are reasons:
> > > >
> > > > - It is very similar to the current logo and that logo has a history
> of
> > > > being recognized.
> > > > - Flat is 'in', easily recognizable on and works well on social
> > > > platforms,
> > > > screens and print media. (Think corporate and product logos of today,
> > > > recently Pepsi, Domino's, Microsoft, Skype, Twitter)
> > > > - This logo can be severed from the word mark to make it fit in a
> square
> > > > and still carry the branding image. Icons, site, etc.
> > > > - A middle ground for community members who like the current logo.
> Who
> > > > want
> > > > to achieve a new image of 4.0 without tossing history.
> > > >
> > > > Looking back, we had lots of ideas but it only took me a moment when
> i
> > > > saw
> > > > Chris r.'s proposal to realize the logo didn't need to be complex and
> > > > completely new. That simple was actually beautiful.
> > > >
> > > > Thoughts? Agree? Disagree (and your solution is)?
> > > >
> > > > Samer Mansour
> > >
> > >
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> >
> >
> >
> > --
> > Alexandro Colorado
> > Apache OpenOffice Contributor
> > http://es.openoffice.org
> >
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> >
> >
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