On 10/20/2010 07:51 AM, Benjamin Horst wrote:
I've collected the following from many different sources and created some
myself. Ultimately, they belong on a wiki page for our new group, but to start
discussion, here are marketing projects I think we should consider!
1. Ongoing PR (styled after Italo Vignoli's work in Italy)
2. Attend Events
2.1 Tech Events (to attract project contributors)
2.2 Education, Non-Profit, Government Events (to attract new LibO users)
3. Universities
3.1 Campus Representatives (styled after Mozilla's:
http://www.spreadfirefox.com/studentreps)
3.2 CIOs (biz dev-style direct promotion to the bigwigs)
4. Advertising
4.1 Subway/Transit Ads
4.2 Freebee Google Ads (for nonprofits)
4.3 Craig's List campaign (they did something for Firefox?)
5. Social Media
5.1 Facebook
5.2 YouTube
5.3 LinkedIn
5.4 Custom campaigns (styled after SpreadFirefox)
I would add to this:
o Enterprise advocacy -- published cost/benefit analyses, for example
o Government advocacy, lobbying (adoption of open standards, etc.)
----Jon
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