Hello, This past fiscal year we had just over 4 million physical visitors (like the Web some may be repeat, but not as many as the online) to the National Gallery and 20,800,523 visits to the Web site.
50.8% of our 62 Podcasts were downloaded to iTunes this past FY year the rest from our site and widget. We have 559 installs of our Podcast widget. Hope that helps. Best, Joanna ................. Joanna Champagne Chief of Web and New Media Initiatives National Gallery of Art NGA.GOV On 9/29/08 1:48 PM, "Perian Sully" <psully at magnes.org> wrote: > Dear Nancy: > > Have you seen the IMLS Interconnections report? > http://www.interconnectionsreport.org/ > > Lots of hard data about some of the questions you're asking. The > slideshow provides a nice summary as well on the report. > > Perian Sully > Collections Information and Web Programs Manager > Judah L. Magnes Museum > > > -----Original Message----- > From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of > Nancy Proctor > Sent: Monday, September 29, 2008 10:33 AM > To: mcn-l at mcn.edu > Subject: [MCN-L] Web vs. 'real world' visitors > > Does anyone have any hard numbers on overall museum trends in numbers of > online visitors versus footfall in the bricks & mortar museums? My > anecdotal > sense from talking to various museum professionals is that online > traffic is > 3-10 times the in-person visitorship, but I'd like to be able to cite an > actual study. > > It would also be great to know what percentage of museums' online > traffic is > to content that is not resident on their websites, e.g. Podcasts on > iTunes/iTunes U, and videos on YouTube, if anyone has those stats for > your > own museum or others'.... > > ...And the next step is to show what great return on investment our > digital > initiatives provide, since we reach many more people online than in > person, > and buildings are relatively expensive to maintain. This is not to > challenge > the primacy and importance of the real world buildings and collections, > but > simply to underscore how much reach digital teams can achieve for > comparatively little money. > > Many thanks! > Nancy > > Nancy Proctor > Head of New Media Initiatives > > Smithsonian American Art Museum (SAAM) > MRC 970 PO Box 37012 > Washington DC 20013-7012 > USA > > o: +1-202-633-8439 > f: +1-202-633-8455 > c: +1-301-642-6257 > > proctorn at si.edu > > http://www.americanart.si.edu > http://eyelevel.si.edu/ > > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum > Computer Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l at mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://toronto.mediatrope.com/mailman/listinfo/mcn-l
