seb chan wrote a good piece about issues in metrics for mw2008 last year: see http://www.archimuse.com/mw2008/papers/chan-metrics/chan-metrics.html
/jt At 9:05 AM -0700 10/2/08, Tim Hart wrote: >I think we're talking about two different things, the tracking >software (Web Analytics) and the survey to bring everyone's data >together. > >As for tracking software, a big shift began 3 or 4 years ago from >log file analysis to JavaScript page tagging. There are numerous >benefits that come with page tagging that I won't elaborate here. > >But even if all of us are using tagging strategies there is still >the problem if different numbers from different applications or >services. Google vs Omniture vs Webtrends will all produce different >data for the same Web Site. > >In the past I've sought to sidestep this issue by simply reporting >whatever data sister institutions collect, and simply noting >alongside that data how it was collected, if bots/spiders were >filtered (an issue with log analysis) how visits are determined >(typically a "session" from an unique IP combined with browser data >and a 30 minute time out after inactivity). > >Once you have begun to collect stats by whatever method, we would >collect everyone's data in a survey that would ask for information >about the collection methodology as well as the raw numbers. > >FWIW we use Omniture SiteCatalyst, think it's great, but it's also >pricey. Google will get you much of what you need. WebTrends claims >to have most of the government's business. Stay away from log >analysis if you can help it. > > >>>> "Perian Sully" <psully at magnes.org> 10/2/2008 8:36 AM >>> >I hope no one minds if I ask a really basic question - is there a >preferred methodology for collecting the data? > >The Magnes is an unusual case in that we don't have a whole lot of foot >traffic and, up until now, have not had much online traffic either. It's >likely to swing heavily to the online visitor in the next couple of >months as we focus our energies there. > >There has been much discussion about developing a survey and tracking >audience metrics, but if we can develop something which could be added >to an already existing data pool, so much the better. So is there a >standard set of analytics and questions we should be asking and would >also benefit the rest of the field? > >Perian Sully >Collections Information and Web Programs Manager >Judah L. Magnes Museum > > >-----Original Message----- >From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of >Folsom, Diana >Sent: Tuesday, September 30, 2008 1:13 PM >To: Museum Computer Network Listserv >Cc: Tim Hart >Subject: Re: [MCN-L] Web vs. 'real world' visitors > >Tim Hart responded off list. Here are the messages he sent to Christina >and me. > >To Christina from Tim: >"I would be happy to create a survey and publish the data here: >http://www.getty.edu/about/institutional_research/snapshot_visits.html > >Do you think anyone would fill it out on a regular basis? Monthly?" > >To Diana from Tim: >"First I tried to get people to share data in Los Angeles (local >museums). That didn't work. Then I formed the Public Sector Committee at >the Web Analytics Association (I was a founding co-chair) and that >didn't work. But, not to despair, I'm now leading a project where 12 >local museums are participating in an audience intercept study... its >happening as I write. Hopefully this collaboration will be a starting >point for further sharing of audience metrics. > >Reasons Web data sharing initiatives fail: Most museums don't have >somebody on staff who can handle the extra work. Too many different >analytics technologies (not all data is created the same). Too many >possibilities for analytics implementation variation. Difficulty in >categorizing content (what is "education" content anyway?). Many >institutions don't see the value in sharing (in spite of what we were >taught in kindergarten). Etc., etc." > > >Diana > > >-----Original Message----- >From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of >Christina DePaolo >Sent: Tuesday, September 30, 2008 10:46 AM >To: Museum Computer Network Listserv >Cc: Tim Hart >Subject: Re: [MCN-L] Web vs. 'real world' visitors > >If there was an process for electronically sharing them vs. filling out >a survey or manually sharing stats, then maybe it would easier for us to >do a broader survey. Christina > > >-----Original Message----- >From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of >Folsom, Diana >Sent: Tuesday, September 30, 2008 10:39 AM >To: Museum Computer Network Listserv >Cc: Tim Hart >Subject: Re: [MCN-L] Web vs. 'real world' visitors > >Tim Hart (from the Getty) has been trying to organize us all to share >web data with each other for several years. > >I think he might compare the effort to that of "trying to herd cats". >(excuse me for putting words in your mouth, Tim!) > >http://www.ehow.com/how_2023491_herd-cats.html > >Perhaps this is a moment in time when we might feel more inclined to >share our stats in some way... ?? > > >Diana > >Diana Folsom >Manager, Art & Education Systems >Collections Management Dept. >LACMA >5905 Wilshire Blvd. >Los Angeles, CA 90036 >voice 323-857-6594 >fax 323-857-6213 > >Check out new material in LACMA's Collections Online >http://CollectionsOnline.lacma.org > > > >-----Original Message----- >From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of >Montgomery, Renee >Sent: Tuesday, September 30, 2008 8:14 AM >To: Museum Computer Network Listserv >Subject: Re: [MCN-L] Web vs. 'real world' visitors > >Is someone collating these facts and figures? I know there are some >older reports but is there a recent update? Obviously is very helpful >to have comparative stats to help build cases on the homefront. Thank >you. > >Renee Montgomery >Assistant Director >Risk Management and Collection Information Los Angeles County Museum of >Art T 323 857-6059 > >-----Original Message----- >From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf Of >Champagne, Joanna >Sent: Monday, September 29, 2008 12:29 PM >To: Museum Computer Network Listserv >Subject: Re: [MCN-L] Web vs. 'real world' visitors > >Hello, > >This past fiscal year we had just over 4 million physical visitors (like >the Web some may be repeat, but not as many as the online) to the >National Gallery and 20,800,523 visits to the Web site. > >50.8% of our 62 Podcasts were downloaded to iTunes this past FY year the >rest from our site and widget. > >We have 559 installs of our Podcast widget. > >Hope that helps. > >Best, >Joanna > > >................. >Joanna Champagne >Chief of Web and New Media Initiatives >National Gallery of Art >NGA.GOV > > > > >On 9/29/08 1:48 PM, "Perian Sully" <psully at magnes.org> wrote: > >> Dear Nancy: >> >> Have you seen the IMLS Interconnections report? >> http://www.interconnectionsreport.org/ >> >> Lots of hard data about some of the questions you're asking. The >> slideshow provides a nice summary as well on the report. >> >> Perian Sully >> Collections Information and Web Programs Manager Judah L. Magnes >> Museum >> >> >> -----Original Message----- >> From: mcn-l-bounces at mcn.edu [mailto:mcn-l-bounces at mcn.edu] On Behalf >Of >> Nancy Proctor >> Sent: Monday, September 29, 2008 10:33 AM >> To: mcn-l at mcn.edu >> Subject: [MCN-L] Web vs. 'real world' visitors >> >> Does anyone have any hard numbers on overall museum trends in numbers >of >> online visitors versus footfall in the bricks & mortar museums? My >> anecdotal sense from talking to various museum professionals is that >> online traffic is 3-10 times the in-person visitorship, but I'd like >> to be able to cite >an >> actual study. >> >> It would also be great to know what percentage of museums' online >> traffic is to content that is not resident on their websites, e.g. >> Podcasts on iTunes/iTunes U, and videos on YouTube, if anyone has >> those stats for your own museum or others'.... >> >> ...And the next step is to show what great return on investment our >> digital initiatives provide, since we reach many more people online >> than in person, and buildings are relatively expensive to maintain. > > This is not to challenge the primacy and importance of the real world >> buildings and >collections, >> but >> simply to underscore how much reach digital teams can achieve for >> comparatively little money. >> >> Many thanks! >> Nancy >> >> Nancy Proctor >> Head of New Media Initiatives >> >> Smithsonian American Art Museum (SAAM) MRC 970 PO Box 37012 Washington > >> DC 20013-7012 USA >> >> o: +1-202-633-8439 >> f: +1-202-633-8455 >> c: +1-301-642-6257 >> >> proctorn at si.edu >> >> http://www.americanart.si.edu >> http://eyelevel.si.edu/ >> >> _______________________________________________ >> You are currently subscribed to mcn-l, the listserv of the Museum >> Computer Network (http://www.mcn.edu) >> >> To post to this list, send messages to: mcn-l at mcn.edu >> >> To unsubscribe or change mcn-l delivery options visit: >> http://toronto.mediatrope.com/mailman/listinfo/mcn-l >> _______________________________________________ >> You are currently subscribed to mcn-l, the listserv of the Museum >Computer >> Network (http://www.mcn.edu) >> >> To post to this list, send messages to: mcn-l at mcn.edu >> >> To unsubscribe or change mcn-l delivery options visit: >> http://toronto.mediatrope.com/mailman/listinfo/mcn-l > >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l >_______________________________________________ >You are currently subscribed to mcn-l, the listserv of the Museum >Computer Network (http://www.mcn.edu) > >To post to this list, send messages to: mcn-l at mcn.edu > >To unsubscribe or change mcn-l delivery options visit: >http://toronto.mediatrope.com/mailman/listinfo/mcn-l -- __________ J. Trant jtrant at archimuse.com Partner & Principal Consultant phone: +1 416 691 2516 Archives & Museum Informatics fax: +1 416 352 6025 158 Lee Ave, Toronto Ontario M4E 2P3 Canada http://www.archimuse.com __________
