Hello All! I’m having a bit of a discussion with upper management concerning a big upcoming show and the build-out of a microsite for it and I need some recommendations/ expertise from this knowledgeable group.
What has been your experience building microsites in terms of urls? Is there a best practice? For instance, should we stick with “ourmuseum.org/specialexhibition” for example, which would be our museum url with the special exhibition as a subset of our brand, or is it preferable to get a custom url such as “specialexhibitionatourmuseum.org?” There is a desire in upper management to have a special url because they think that will make the exhibition seem more special but for practical purposes I’m thinking we shouldn’t leave our brand url and we should keep it as simple and easy to remember as possible and that most people aren’t going to care what the url is, only that they can remember it. What does your museum do? Your advice as always is very much appreciated. Jewel Clark -- Jewel Clark Digital Technologies and Websites manager Heard Museum 2301 N. Central Ave. Phoenix, AZ 85004 602.346.8353 [email protected] heard.org _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: [email protected] To unsubscribe or change mcn-l delivery options visit: http://mcn.edu/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://www.mail-archive.com/[email protected]/
